Those are all phrases we have, at some point, muttered. The problem with those phrases is they are accepting of mediocrity. They predispose we are willing to accept “good enough”. While greatness may or may not be attainable, you sell your dreams short by accepting less. The fact is you have chosen to run and operate your own business. You have taken that chance, putting your time and money on the line, you owe it to yourself to accomplish whatever is possible without restriction.
In truth, by human nature, we condition ourselves to accept excuses. We accept good enough because that is what is easily attainable without real resistance. We meet resistance, then settle, because, well, it’s the easiest thing to do. We tell ourselves it’s reasonable because other people do it. Ask yourself these questions: