Wholesale Case Study: Joshua Blake

Wholesale Case Study: Joshua Blake

The following is the inspirational story of Joshua Blake. Joshua started selling online to pay off medical bills, but that Amazon side project eventually turned into a multi-million dollar wholesale business.


Joshua Blake has always put his faith and his family first. His wife and children are the most important people in his life, and he loves nothing more than being able to spend time with them.

In 2013, the Blake family was given an unexpected challenge. Out of respect and privacy to them, I won’t get into the specifics, but the Blakes found themselves with new recurring medical expenses. To further that burden, Joshua’s wife Elizabeth left her job as an elementary school teacher to stay home and provide support in this time of need. Joshua had no choice but to find a way to earn extra income to bridge the gap this created.

He began selling items on eBay. After working his day job, he spent nights traveling to various department and thrift stores purchasing discounted clothing and other retail products. After purchasing the items, he had to photograph each one and create an individual listing on eBay. He found that he was able to generate enough extra income to cover the medical expenses, but the tradeoff was his family life.

In addition to working a full-time job, he was putting in another 40+ hours locating items to sell, creating listings for each item, preparing each item for shipment, and actually shipping them.

His children started to become strangers to him, as he only saw the highlights of their lives. He was there for school plays and sporting events, but was heartbroken when he realized he didn’t know his son’s favorite show; he was working too much.

He was determined to find a way to earn enough money to support his family without working so many hours. After researching the best eCommerce strategies, he tried wholesale for the first time in January of 2015. He struggled but understood this was the natural progression of his online business.

Joshua instantly saw the potential of wholesale, but he was treading unfamiliar ground. He knew to perform to his highest ability, he needed guidance. He began seeking a mentor. In the summer of 2015, Joshua discovered The Wholesale Formula.

He enrolled in the course but felt overwhelmed by time constraints. Between his day job, his eBay job, and trying to be an active part of his family life, he didn’t know where he would find the time or energy to dedicate himself to The Wholesale Formula.

Joshua knew that it was time for a change and that change requires sacrifice. He began getting up at 4 am to study The Wholesale Formula before going to work.

In July of 2015, he began implementing the methods taught in The Wholesale Formula. By October of that year, he had replaced his eBay income, while cutting his workload in half.

He emerged from the fog of exhaustion and overwork to again be a daily part of his wife and children’s life. His free time and income allowed him to do the things that he had always wanted to do:

Backyard barbecues and star gazing on the trampoline.

6 months after taking the Wholesale Formula, his sales were over $50k a month.

Within 2 years, they were above $180k a month.

His business has not only sustained these levels but continues to grow every quarter.

He now has more time to spend with his family. Instead of just being there for the highlights, he gets to enjoy everyday life with his kids, forming meaningful memories they’ll carry with them forever.

Josh’s Amazon business is so successful now, it has opened up the opportunity for him to begin investing in real estate. Without the income fluidity afforded to him by operating his own business, he would have been unable to do this.

If you told Joshua in 2015 he would have a multi-million dollar business, he would have thought you were crazy!

Nowadays, Joshua makes more money than ever before, works fewer hours, and spends more time with his wife and children.

You can hear the story straight from Josh here: