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This 1 Sentence Transformed Our Content Strategy…

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In December 2014, our co-founder Dylan was working as a printer repair technician, making $40,000 a year. Growing up in one of America’s poorest counties, his future seemed limited.

Then one insight changed everything.

Within six months of this breakthrough, Dylan had generated over $120,000 from content creation. Within 18 months, he became a millionaire.

Before turning 30, he was a multi-millionaire.

The insight that transformed everything? It’s deceptively simple:

Every decision your customers make relates to survival, and once you understand this, you can transform your Amazon business forever.

Now, this can be implemented into MANY aspects of your Wholesale business. But there’s one place in particular where it can make a HUGE difference.

Your content creation.

This Is A Total GAME-CHANGER For Content Creation

Think about the last purchase you made.

While you might think it was just about getting a product you wanted, deeper forces were at work.

Your brain was asking: “How will this help me survive and thrive?”

On Amazon, your customers are asking the same question.

They might not realize it, but every scroll, click, and purchase decision is driven by this primitive instinct. Understanding this changes everything about how you position your products and build your business.

Sales Is 100% About Psychology – Get Inside Your Customers’

Your customers’ brains have one primary objective: survival and advancement.

Of course, this is different than it was 100,000 years ago. Today, “surviving” has a much different meaning. Right now, this translates to…

  • Saving money
  • Saving time
  • Reducing stress
  • Improving status
  • Enhancing security
  • Creating better lives for their families

When you understand THIS, your product listings transform from mere descriptions into powerful tools that speak directly to these fundamental needs.

Maximizing Your Content’s Impact (& Driving Sales)

Alright, so what are the QUICK ways to start implementing this? Check it out…

1. Storytelling That Sells

Your product listings aren’t just about features and specifications.

They’re about telling a story that connects with your customers’ survival instincts.

For example, don’t just list your product’s features – show how each feature makes their life better, safer, or more successful.

This is an EASY switch to make, and it will have a lasting impact on your conversion rates.

2. The Power of Giving First

At The Wholesale Formula, we’ve seen this principle create extraordinary results.

When you focus first on providing value to your customers, you build trust that translates into loyal, repeat buyers.

This isn’t just good karma – it’s good business.

3. Creating Genuine Urgency

While artificial scarcity can backfire, genuine scarcity is a powerful motivator.

Your brain is programmed to act quickly when resources are limited. Use this ethically by being honest about limited stock or special offers.

Taking Content Creation To The Next Level

Here’s the MOST IMPORTANT part – and where most Amazon sellers go wrong.

You might understand your product perfectly, but if you can’t communicate its value simply and clearly, you’ll lose sales.

Think about it this way:

  • If you’re an expert, your knowledge is at level 10
  • You might think you’re simplifying to level 6
  • But customers make buying decisions at levels 1-2

The key? Strip away complexity until your message is crystal clear. Remember: You’re not dumbing it down; you’re making it accessible.

Putting It Into Practice

Want to transform your Amazon listings? Start by doing this…

  1. Examine each listing from your customer’s survival perspective:

    • How does this product make their life better?
    • What problems does it solve?
    • How does it help them thrive?

  2. Simplify your message:

    • Can a 12-year-old understand it?
    • Have you eliminated all jargon?
    • Is the benefit immediately clear?

  3. Build trust through value:

    • Are you focusing on customer benefits?
    • Have you proven your reliability?
    • Are you telling a compelling story?

Your Next Steps

Dylan’s journey from printer repair technician to multi-millionaire wasn’t about having special advantages or connections. It was about understanding these fundamental principles about human behavior and applying them consistently.

You can start applying the EXACT same techniques.

Start by reviewing one of your product listings right now. Ask yourself:

  • Does this speak to my customer’s survival instincts?
  • Is my message crystal clear?
  • Am I building trust through value?

The answers to these questions could transform your business, just like they transformed ours.

Remember: The clearest communicator wins. And now that you understand the survival instinct driving every purchase decision, you have the power to communicate more effectively than ever before.

The Wholesale Formula Team

From Almost Quitting to $1.5 Million… 

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 It doesn’t matter who you are, where you’re from, or what kind of background you have.

There is ONE THING that holds so many people back from their true potential.

Fear of failure.

And this doesn’t just affect beginners either. This fear hits ALL of us at some point in our lives. Whether you’ve never sold a dime online or you’ve made 8-figures.

It’s a fact of life.

But how you deal with it is what truly matters.

When we first met Cheryl, she was battling that fear herself.

Today, she runs a thriving seven-figure Amazon business – even topping $1.5 million in sales one year. But her story almost ended before it began. Now, her story is an inspiring lesson for anyone looking to run their own business…

When “What Do I Have to Offer?” Meets a Million-Dollar Opportunity

“What could I possibly offer?”

That’s what Cheryl kept asking herself after discovering The Wholesale Formula on Facebook.

Despite her fears, something made her take action. She invested a significant portion of her savings into the program – a decision that would later prove transformative, but at the time felt terrifying.

Like many people starting their own business, Cheryl’s early journey wasn’t always smooth.

She “fell flat on her face over and over again,” as she puts it. But unlike many others who let failure stop them, Cheryl kept pushing forward, even when her doubts screamed loudest.

The Dinner That Changed Everything

We’ll never forget the night Cheryl nearly gave up.

During a TWF event, she sat next to Dan at dinner and confessed she was ready to throw in the towel. This was remarkable because, as she puts it, “I’ve never given up on anything – I am a fighter.”

But sometimes even fighters need someone to believe in them.

Dan saw what Cheryl couldn’t see in herself at the time. “You’re smart, you’re well-spoken, you’re educated,” he told her. “But you don’t even need to be all those things to be successful at this. You just don’t have the confidence.”

That conversation became the turning point in Cheryl’s journey.

When Numbers Tell a Story of Transformation

What happened next still amazes us:

  • First year: $40,000 in sales
  • Second year: $400,000
  • Third year: $1.2 million
  • Fourth year: $1.5-1.6 million

But here’s what makes us proudest: Cheryl’s success isn’t just about the numbers. As she told us recently, “I never imagined I would be talking about these kind of numbers in my life.”

The Real Definition of Success: Finding Freedom

Today, Cheryl enjoys what she calls true freedom for the first time in her adult life.

“I have freedom of finances, I have freedom of time,” she said.

Perhaps most remarkably, she considers herself “semi-retired” after just four years – something she never thought possible.

But what moves us most is how she’s transformed internally.

The woman who once questioned what she had to offer now faces her fears head-on.

“Your fears are just that – they’re not real,” she tells other members of our community. “I didn’t face them for a long time. I ran away. Now I am like full-bore, let’s go for it!”

A Transformation Beyond Price

When Cheryl tells us we changed her life, we always remind her that she did the work. We simply provided the tools.

As she puts it, “Whether we implement it or not, or how we implement it, it is up to us. But you don’t know what you don’t know, and they gave me that.”

Her story embodies everything we believe at The Wholesale Formula – that with the right tools, support, and determination, transformation isn’t just possible – it’s inevitable. Every time we see Cheryl at events now, we’re reminded of why we do what we do.

Never forget, sometimes the biggest success stories come from those who almost gave up. Sometimes the most powerful transformations happen when someone finally believes in themselves.

And sometimes, all it takes is the courage to try one more time.

That’s what The Wholesale Formula community is all about. And we couldn’t be prouder to have Cheryl as part of our billion-dollar success story.