If you’ve ever felt like starting an Amazon business means betting the farm, we’re here to tell you—that’s not true in 2025.
Over the last 10 years, we’ve seen $30 million+ sales on Amazon. And if there is one recent takeaway, sellers are chasing the “big fish” too much: start smaller and simpler. That’s the exact path we now recommend to new sellers, and we’re going to walk you through it step-by-step.
This post is all about how to find your first 5 profitable wholesale products—without overthinking, overspending, or overcommitting. We’ll show you what to look for, how to track it, and how to build momentum the smart way.
Why 5 Products?
We’ve taught over a thousand people how to succeed with wholesale on Amazon. The ones who win? They don’t try to find 50 “home run” products out of the gate. They start with just a few solid ASINs.
Here’s what those early wins do:
- Give you confidence and proof of concept
- Generate real profit you can reinvest
- Teach you how the model works firsthand
- Help build real relationships with brands
Let’s dive into the criteria you need to find those first 5 products.
What to Look For in a Starter Product
These filters help you avoid common pitfalls while keeping things simple and profitable:
Ideal Product Criteria:
- Buy Box Price: $20–$50
Less than $20 and you may struggle with price instability or margins. More than $50 often means higher risk or slower sales initially. - Monthly Sales: 20+ per competitive seller
This tells you the product is moving. You’re not looking for viral hits—just steady, predictable sellers. - At least 2 FBA sellers (not including the brand)
This proves the brand allows resellers. If there’s only 1 seller and it’s the brand, move on. - No Amazon Retail competing in the Buy Box
If it says “Ships from and sold by Amazon,” that’s a red flag. Amazon Retail often prices aggressively and rarely loses a buy box.
Common Mistakes (And How to Avoid Them)
We see new sellers fall into these traps all the time—but they’re easy to avoid:
- Mistake: Falling in love with the wrong product.
Solution: Use data, not emotion. If it doesn’t meet the above criteria, skip it. - Mistake: Thinking you need a massive budget.
Solution: Start small. With 5 products, you can test the waters with just a few hundred dollars per ASIN. Each test buy then builds a bigger reorder month to month. - Mistake: Worrying about perfection.
Solution: Focus on progress. Your first 5 products won’t make you rich—but they will grow your capital in weeks.
Where to Go from Here
Once you’ve found 5 solid products that meet the criteria, the next step is outreach. You’ll contact the brands (or their distributors), open wholesale accounts, and start placing small test orders.
But for now, your only job is to build your scouting list. Treat this like you’re building your first portfolio—low risk, steady potential, and lots to learn from. Input the info from each ASIN in a table like this one:
Keep Track with This Simple Spreadsheet
|
ASIN Title |
ASIN Link |
BuyBox Price |
Monthly Sales |
# of Competitive Sellers |
No Amazon Retail (Yes/No) |
You can fill this out using tools like Keepa, Amazon’s own data, or research software like SmartScout or Jungle Scout. Keep adding rows as you scout new products. Don’t overcomplicate it—just stick to the filters above.
Final Thoughts: You Don’t Need to Be an Expert
You don’t need a warehouse, a team, or a massive budget to get started. You just need to know how to pick the right products, and be willing to take the first few steps.
We’ve helped thousands of people launch wholesale businesses from scratch—and we’re dedicated to helping you.
Keep checking back for more updates
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