Over the last 10 years, we’ve built an Amazon presence overseeing $40 million in sales. And today, thanks to Artificial Intelligence (AI), running a profitable business online is faster, easier, and more automated than ever before—even for complete beginners.
If you’re just starting out (or thinking about starting), you might feel overwhelmed by product research, supplier outreach, competition, pricing, and logistics. We get it. That’s why we put together this post: to show you how AI tools are making those hurdles easier to clear.
The best part? You don’t need tech skills, a big team, or years of experience to start taking action. You just need to use the right tools—and we’re about to show you five of our favorites.
Why AI Is a Game-Changer for Amazon Sellers
Before we get into our go-to tools, it’s important to understand why AI is such a big deal in the Amazon wholesale space.
AI (Artificial Intelligence) refers to software that can analyze data, make suggestions, and even automate parts of your business. Think of it like having a digital team member that works 24/7, never makes excuses, and costs a fraction of what a human hire would.
For wholesale sellers like us, AI helps:
- Cut research time in half
- Write emails and listings instantly
- Spot profitable products before others
- Analyze competition more accurately
- Streamline repetitive tasks
Let’s dive into the top 5 AI tools we personally use—and recommend to every new seller we coach.
1. Keepa AI Alerts
Estimated Cost: ~$20/month
Keepa is a powerful tool that tracks pricing history, sales rank, and more on Amazon products—but it’s the AI-powered alerts that really save time.
What It Does:
- Tracks pricing trends on specific products over time
- Sends you automatic alerts when a product drops into your ideal pricing window
- Highlights patterns like seasonal dips or sudden price spikes
Why It Matters:
Most new sellers waste hours manually checking if a product is “back in stock” or if the price dropped. Keepa does that for you. It helps you confidently jump on deals before competitors even notice.
Simple Use Case:
Set an alert for a product you’re watching. When it drops below a profitable price point, Keepa pings you—no more guesswork.
2. ChatGPT
Estimated Cost: Free (or $20/month for Pro version)
Yes, you’re reading a blog written by this very tool. ChatGPT is like your personal business assistant—only powered by AI.
What It Does:
- Writes professional supplier emails in seconds
- Refines outreach scripts that actually get responses
- Brainstorms profitable product categories
- Helps troubleshoot selling problems with smart suggestions
Why It Matters:
Writing emails, building scripts, and figuring out what to say to brands is one of the biggest hurdles for new sellers. With ChatGPT, you’re never starting from a blank page.
Simple Use Case:
Paste in a product you want to source. Ask ChatGPT to write an email to the brand that sounds professional and gets to the point. Done in 15 seconds.
3. Helium 10 Listing Analyzer
Estimated Cost: Part of Helium 10 Plans (~$39/month for Starter)
You don’t need to buy or sell every product that “seems” profitable. Helium 10’s Listing Analyzer uses AI to quickly determine whether you should compete—or skip.
What It Does:
- Grades the strength of current Amazon listings
- Shows how optimized (or weak) the current competition is
- Identifies easy wins and red flags before you spend a dime
Why It Matters:
Many new sellers pick products based on gut feeling. AI takes the emotion out of it and shows you data. This helps avoid costly mistakes.
Simple Use Case:
Drop an ASIN (Amazon Standard Identification Number) into the tool. Instantly see how strong the listing is and whether there’s room for you to compete and win.
4. Notion AI
Estimated Cost: Free plan with limited AI; ~$10/month for AI access
Running a wholesale business is more than just selling—it’s about organizing suppliers, SOPs (Standard Operating Procedures), product ideas, and tasks.
Notion AI is your smart workspace to keep it all clean and efficient.
What It Does:
- Writes out SOPs automatically from your notes
- Summarizes long documents or emails
Helps structure to-do lists and plan weekly workflows - Can even generate meeting summaries or business plans
Why It Matters:
When your business grows, so does the chaos. Notion keeps your operation smooth, whether you’re solo or scaling up.
Simple Use Case:
Type in “Create a supplier onboarding checklist,” and Notion AI will build one for you.
5. Jungle Scout Opportunity Finder
Estimated Cost: ~$49/month (Basic Plan)
Finding product opportunities is the lifeblood of wholesale—and Jungle Scout’s Opportunity Finder is like your AI-powered treasure map.
What It Does:
- Identifies fast-growing product categories with low competition
- Suggests hidden gems based on market trends
- Sorts opportunities by seasonality, demand, and competition level
Why It Matters:
New sellers often chase the same “popular” products, which leads to price wars. This tool helps you find overlooked winners faster.
Simple Use Case:
Input a few keywords like “pet supplies” or “kitchen gadgets.” The tool instantly shows underserved products with strong demand.
Why This Matters for New Sellers
Let’s be real: starting a wholesale business used to mean long nights, spreadsheets, and cold emails that went nowhere. But with today’s AI tools:
- Research is faster – you can find product data and opportunities in minutes
- Writing is easier – from emails to listings, AI writes like a pro
- Decisions are smarter – because data is easier to understand
- Operations are smoother – SOPs, reminders, and tasks are managed automatically
- Costs are lower – you don’t need to hire a VA or agency to do the work
Most importantly, you don’t need to know everything on Day 1. With the right tools, you can take real steps today—even if you’ve never sold a thing online.
Getting Started: The AI-Powered Seller’s Starter Plan
If we were starting from scratch right now, here’s exactly what we’d do:
- Use Jungle Scout to uncover untapped product niches
- Use Keepa to set alerts on products you want to track
- Use ChatGPT to craft and send supplier outreach emails
- Use Helium 10 to analyze competition and listing quality
- Use Notion to build a daily action plan and organize contacts
That’s it. Five steps with five tools. You can literally get started tonight. No need to build a brand or invent a product. Just use data, tools, and proven strategy.
Summary – Top 5 AI Tools for Amazon Wholesale Success
- ✅ Keepa AI Alerts ($20/month) – Get notified when prices hit your targets
- ✅ ChatGPT (Free/$20/month) – Write emails, brainstorm ideas, and research smarter
- ✅ Helium 10 Listing Analyzer ($39/month+) – Assess competition before investing
- ✅ Notion AI (Free/$10/month) – Organize your entire business operations
- ✅ Jungle Scout Opportunity Finder ($49/month) – Find profitable product niches
Final Thoughts: AI Makes Ecommerce Easier Than Ever
What used to take weeks now takes minutes. And what used to feel overwhelming is now automatic.
The truth is, you don’t have to be perfect—you just have to get started. Tools like these don’t just save time, they build confidence. Every email you send, product you research, and step you take brings you closer to real results.
Leave a Reply