Influex Michael

The Best Books for Business

One thing I’ve learned for certain? Books provide nourishment for the entrepreneur’s mind. I personally believe that reading and researching is a fundamental component for growth in an entrepreneur’s business. The fact that you are reading this blog post means that you also believe in reading and growing. So, kudos to you for that!

I wanted to make a blog post about some of the better books that I have read that have influenced my personal outlook on business. While I have read more than what’s on this list (some better than others, I can tell you), many of the things I have read are targeted towards a specific type of business.

For example, Russell Brunson’s Dotcom Secrets & Expert Secrets are two incredible books, but they are very much marketing-specific books.

The following are books I have read, that I would call “timeless business classics.” They are all great for your mindset and each deserves a place on your bookshelf.

 

Rich Dad, Poor Dad 

Rich Dad, Poor Dad covers the fascinating topic of learning to think like an entrepreneur. In my opinion, it shows the dichotomy of having an employee vs. employer mindset. It goes through scenarios where you get to “look” at how each person thinks.

Great book, and cannot suggest it enough.

Paperback, Kindle, and Audio versions available.

 

The E-Myth Revisited 

This book should be required reading for ANYONE who is thinking about starting a business. Most entrepreneurs believe if you work hard enough you can achieve anything, which is not entirely true. Work ethic, in and of itself, will certainly help you to succeed, but will not guarantee your success! This book helps to drive home the importance of building systems that help you develop a truly scalable business.

The one thing that we don’t have is “more time”. ALL entrepreneurs, and people in general, have the same 168 hours in a week. This book stresses the importance of building systems that allow you to operate your business without investing more of your personal time.

Paperback, Kindle, and Audio versions available.

 

The Goal 

This book is an amazing read. It focuses primarily on the “Theory of Constraints”, which is a way to learn to systematically solve problems. The book is written in the form of a story about a gentleman who is running a failing factory, and the steps he takes to turn the factory around.

Effectively what this book teaches you to do is look at a process and assess and remove bottlenecks from your business. By removing these bottlenecks, you are able to increase production, while lowering labor and waste. Many of the principles taught in this book are also used in the lean manufacturing and production processes, as those processes are based around waste reduction and constant improvement.

If your business involves processes, this is a can’t-miss book. It will fundamentally change the way you look at problems and teaches you to take a much more thorough approach to problem-solving.

Paperback, Kindle, and Audio versions available.

 

Good to Great 

This book has been one of the single most influential books in helping me to understand business. I believe many entrepreneurs are their own worst enemies. They suffer from the “shiny object syndrome”, where they put some effort into a lot of stuff, but really don’t become an expert at anything.

One of the major reasons for our success has always been the fact that, for better or worse, we are generally not trying to support several different strategies, and instead focus on one thing. In Good to Great, this is called the “hedgehog concept,” and is something that EVERY entrepreneur should learn about.

Paperback, Kindle, and Audio versions available.

 

How to Win Friends and Influence People 

Along with Good to Great, I believe that this book has had a profound impact on how I try to operate within our business.  Beyond being incredibly applicable in business, this book is amazing for helping people learn how to communicate in a more efficient manner.

Whether you have aspirations to run a multi-person company or not, this book will help you. It will help you to learn effective communication strategies that can be used in all facets of life.

Okay, I realize that this isn’t your super-detailed traditional book report, but I wanted to simply draw attention to some of the books that have really helped to shape my personal business philosophy.

Paperback, Kindle, and Audio versions available.

 

Check them out, as they are all amazing reads. Also, be sure to let us know of some of your favorite business books!

Don’t Settle, Reach!

Those are all phrases we have, at some point, muttered. The problem with those phrases is they are accepting of mediocrity. They predispose we are willing to accept “good enough”. While greatness may or may not be attainable, you sell your dreams short by accepting less. The fact is you have chosen to run and operate your own business. You have taken that chance, putting your time and money on the line, you owe it to yourself to accomplish whatever is possible without restriction.

In truth, by human nature, we condition ourselves to accept excuses. We accept good enough because that is what is easily attainable without real resistance. We meet resistance, then settle, because, well, it’s the easiest thing to do. We tell ourselves it’s reasonable because other people do it. Ask yourself these questions:

Did you start your business because other people were doing it?

Did you start your business because you wanted something?

Have you accomplished what you set out to do?

Do you want MORE?

The reason I think good is the enemy of great is it clouds our judgment. It makes us think that we have what we want. That we shouldn’t push through the resistance barrier to achieve something more. It tells us to stop and stand pat because that is normal. If you are an entrepreneur, YOU AREN’T NORMAL. You are the exception. By that logic, you should try to achieve exceptionally. You should shoot for the unattainable, and keep moving forward.

The difference between the good entrepreneur and the great entrepreneur is the great entrepreneur didn’t let something hold them back. Whenever conventional wisdom said you have done well, they realized they were just getting started, and they could accomplish more. They found ways to press on whenever things got tough. What I come to realize is the difference between myself and Richard Branson isn’t that they are inherently smarter than me… It’s that they didn’t take no for an answer. They didn’t settle for second best. They always wanted to progress, to innovate, to automate, and to move forward.

If you have achieved what you set out to achieve, did you set your sights too low? Are your targets based on the preconceived notion that the level of success that you are achieving is really all you need to achieve? Reanalyze your aspirations and targets and figure out for yourself, do you owe it to yourself to shoot for something more.

To give you an idea, one of our former students, John Chartier, is someone who has gone through this process recently. John had created a comfortable business, learned to minimize the time spent on it, and had truly developed a passive-style income. His business ran with minimal investment (either time or money), and he made more than enough to live comfortably off the profits for the foreseeable future. There was a point that I was talking to John and his tone changed. He went from happy to thinking “I can do more.”  He knew he could grow his business, but wasn’t necessarily sure on the steps he should take.

If you have followed John, you too have got to see this journey. He started posting more, dedicating more time to learning, dedicating more time to his business. In the past few months, John has rededicated himself to his business, went and leased a warehouse, expanded beyond the lines that were comfortable, introduced new strategies, and introduced new philosophies to grow his business. Now, John has a new goal, he wants to break $1M in sales next year. John has truly analyzed his targets and set new goals!

Great is a relative term. To me, being great simply means achieving a level beyond my grasp. After you achieve that, don’t settle! Instead, like John, realign what a new target for greatness is, then shoot to achieve it. Analyze your business, analyze your situation and develop a road map to help you achieve what you haven’t already.

Have you let Good stand in the way of Great? How will you make sure that you are getting the most out of your business? Let us know.

Cash Flow is King

What is cash flow? Cash flow is the total amount of money being transferred into and out of a business. The higher your cash flow, the more liquidity you have. Having great liquidity allows you to focus on reinvestment and gives your business a “take a shot” mentality. We experiment with products that sell in volume, as we are able to easily get away from bad investments.

We make it known to anyone who asks how important cash flow is to our business. Our goal is to expand our sales and, in turn, expand our profits through volume. We believe this philosophy works on many levels. Here are some of the reasons we have geared our business to be incredibly cash flow oriented.

    1. We are able to take more chances. This allows us to constantly invest in products and allows us to simply keep the cream of the crop or the profit-producing products. Products that don’t work out are not restocked. The rate of sales makes the impact minimal for products that don’t work out. It really is like ripping off a band-aid.
    2. We aren’t forced to be reactive. We have a constant gauge of how our products sell. We don’t hope to sell certain products, we expect them to sell and are able to allocate our funds accordingly. If you are buying products that don’t promote fast return and increase your cash flow you will often find yourselves marred in products that are simply a crapshoot. You become cash-out dependent on your sourcing.
    3. Fast-selling, higher velocity products are more consistent. This DOES NOT mean you will never lose money on them. However, the money lost is generally minimal and you can reinvest and recover quickly. Products with less demand will become more volatile. For example, if you have a product that has 10 sales per month, and 20 sellers. That means that 20 sellers are doing their best to be one of the small numbers of sales. This generally will start more “race to the bottom” situations, and usually leads to less consistency. That means big margins may not remain big over time.
    4. Products naturally create a margin for themselves. With higher velocity products, you generally have to purchase more, which in turn leads to larger discount structures with your suppliers. Then you are processing larger batches of product, which drives your cost per unit processing time down significantly. These products have a much lower carrying cost in general.

We have focused our entire business on this model. When we purchase products, we expect they will sell quickly and recoup our investment. Sometimes investments fail, and you miss, but utilizing this strategy will allow you to recover quickly. The main goal is to simply find as MANY targets as possible and take chances accordingly.

Cash flow is a huge part of any business. Focusing your cash flow on tighter investments, or timed investments will inherently improve the health of your business. Not to mention, it will inherently create more opportunities for you over time, which allows your entrepreneurial spirit to take over and you to find new creative ways and strategies to employ to make money.

How important is cash flow in your business? What can you do to increase your cash flow? Write me back and let me know what you think!

Your Prime Day Prep Guide

Once again, it is Christmas in July! Unlike most holidays, however, you won’t be celebrating with your family eating turkey and dressing. Instead, if you are anything like us you will be fervently glued to your computer screen, pushing the refresh key, and furiously pumping your fist with the insane amount of sales that are taking place.

(That is our process, anyway. Don’t judge!)

The very first ever Prime Day was two years ago. There were a lot of things that went right, and a lot that went wrong. There was much criticism from the customer side that the deals weren’t very impressive. As a seller, I can tell you that it DID NOT affect our sales in any negative way. In fact, around that time in particular we were averaging around $10k/ day in sales. On Prime Day that year, we did over $30k in sales.  Then, the second Prime Day was also not a disappointment. Our sales were about 50% higher than usual, but our inventory was significantly more stacked with day-to-day (like food and health and wellness products) items as opposed to more destination items like toys and shoes.

One of the concepts that truly applies here is “a rising tide raises all boats.” On Prime Day, Amazon gets so many customers on their website that whether you sell the hottest product or Christmas lights, your sales will likely see a sizeable jump.

So, from a seller’s perspective, Prime Day was a complete success both years. To be honest, we were WELL underprepared the first year (even though our inventory was more suited for it), as Prime Day exceeded all expectations. It was almost like a second Black Friday for our company! One point you have to realize is it doesn’t matter what you sell, or if you have any of the Lightning Deals being advertised. Our sales increase was with no Lightning Deals, and with standard run-of-the-mill products!

So, regardless of what you sell, or if you are offering Lightning Deals on that day, Prime Day can have a huge impact on your company. My goal with this article is to help you prepare for Prime Day, and give you the best opportunity possible to succeed.

1) Pricing

I want to preface this topic with the fact there are definitely multiple schools of thought on this subject. I will try to address it from several angles, so hopefully, you can apply it to your business and model.

In terms of selling the most product on Prime Day; if that is your goal, and your business operates on liquidity, then you will ultimately want to be competitive in your pricing. Our company is based around liquidity and likewise wants to move as many units as possible of various products, so our prices will be competitive come Prime Day.

(TIP #1) To maximize unit sales, price competitively. Particularly look at this approach if you have price flexibility and are looking to move a lot of units of a product.

If you are an RA, OA, or thrift-based seller, this approach may not be best for you. In those instances, you should look to maximize profits. I realize this thought may be commonplace, but I wanted to make it here.

The more your business is volume-oriented, the more you can work on lower margins. Conversely, the less volume-oriented your business is, the more important it is to seek higher gross margins.

Scale minimizes the amount of distance between Gross and Net margins through efficiency. This is particularly true in processing and shipping.

The following suggestion may be more realistic if you are operating at less scale. Again, you have to realize there will be a HUGE amount of sales taking place on Amazon during Prime Day. You can prepare for that and look at opportunities to increase your margins by finding products with good volume, where there is not a sufficient number of units in stock to meet the expanded demand.

For example, if a product ordinarily sells 25x a day, and the lowest Prime price is $15, but that seller has 54 units in stock, and the next price is $18. It is reasonable to assume with a 3x increase that the seller with 54 units will sell out, and you can easily sell your units at $18.

This is an incredibly simplistic example to point out you can start looking at your inventory now and looking for opportunities where there is a gap in pricing. You can expect if you are priced in the second position, or in a position of realistic expectation, you can garner extra profits on the items you sell.

(TIP #2) If you are looking to move fewer units, and make additional money from the sale of those units, look for opportunities where gaps may occur, and price to take advantage of those gaps in the market.

Another strategy you can examine as a possibility in your business is sacrificing sales on Prime Day to get more sales vs. the depleted inventories *after* Prime Day. People will move a lot of units, and there will certainly be opportunities to maximize profits after Prime day for one or two days (on some products). I suggest using caution here, as this window will be smaller than in Q4, and hard to hit. Also, the opportunity may be hard to spot.

Either way, you should REALLY examine your pricing before Prime Day and develop a plan that works best for your business.

Make a plan… Execute your plan!

2) Arbitrage Opportunities and AZ to AZ Flips

Prime Day will clearly be wrought with opportunity as a seller on Amazon. Lots of people will come and join the festivities, and as we know this going to help all of us make more money!

So, being a seller on Prime Day will be a great time. I promise you will see MORE sales screenshots on that day from various sellers than most other days of the year. Why? Because people will be happy and wanting to celebrate! If this isn’t your thing, I would suggest not looking at Facebook during Prime Day and for a couple of days afterward.

Now, the next pillar of Prime Day is all of the opportunities as a buyer, and there will be plenty!

If you are doing Amazon to Amazon Flips on Prime Day, make sure that you mind Amazon’s rules about buying Lightning Deals, using a Prime Account to buy for resale, and quantity limits. It’s simple, no deal is worth losing your account. I am not here to spout Amazon policy.

Read it, follow it!

However, on Prime Day, you should notice a plethora of deals outside of Amazon! That’s right, folks, the whole eCommerce world should be a big bowl of gravy. Companies are competitive. They want to win. So, many companies will be matching Amazon’s crazy awesome deals, as well as be adding deals of their own.

To take advantage of some of these opportunities, you should start following the social media accounts of other retailers, signing up for their newsletters, and visiting their sites for any announcements. These sites will likely have tons of opportunities.

On Prime Day, as deals get announced, check other retailers for similar products and sales. This is important, it may be MORE beneficial to purchase the same deals from other retailers, as they may have looser quantity limitations than you might find on Amazon.

3) Shipping & Stocking Your Inventory

I realize that the hour is upon us. However, right now is when serious money can be made. Before huge events like Prime Day or Q4 Peak season, it is important that you get as much inventory into Amazon as possible.

When lots of people are shopping it generally means that you are more likely to sell your inventory. Now, in terms of sales increases, those will vary based on items. If your inventory is more destination-based you may move 3x+ the amount of inventory that you might move on other days. Whereas, if your inventory is day to day need-based, then you may move 50% more.

Either way, you are likely to see an increase in sales (but this ONLY happens if you have the inventory to support it).

(TIP #3) If you are loading for Prime Day, we suggest using parcel shipping (like UPS or FedEx) to prevent problems with long receiving times associated with freight shipping.  There could be nothing worse than sending in extra items for Prime Day only to watch them not get received.

The heavy increase in sales will also create other opportunities. For example, as things sell out on Prime Day, there will be replenishment opportunities for people who can send in items immediately following Prime Day, where they can get high prices on sold out or low inventory products.

(TIP #4) Watch out for product opportunities for products that sell out on Prime Day!

My goal with writing this article is to help you prepare to take advantage of a HUGE opportunity with Prime Day, as well as give you some insight into how we plan to navigate and prepare for it. I sincerely hope that you found something useful, and something that will make you extra money.

Be excited…Christmas is coming!

Can Your Business Handle Split Shipments?

Whenever I write an article, I have one goal in mind: to produce a piece of content that will help our readers solve a problem.

I love helping you solve your problems!

I also like being the bearer of good news. Unfortunately, I can’t always be the white knight. The news can’t always be good. Where there is daylight, there is eventually darkness.

We have it on good authority from a source inside Amazon that shipment splits are going to be a HUGE part of everyone’s business going forward (after July of this year). With a minimum of six expected splits per shipment, this will surely be a game-changer for many Amazon businesses.

I will admit, we have been spoiled. Spoiled rotten. Amazon has allowed us to piggyback their amazing rates and have bore the expense of separating our products for far too long. For the past couple of years, all of our shipments have gone to CVG (the Covington-based Amazon warehouse), a mere three hours from our facility. This allowed us to have the absolute best possible shipping rates (at times less than a penny per pound).

That being said, this change provides ANOTHER huge opportunity for our businesses. We love change, and we love the evolution of the Amazon marketplace. It always keeps us on our toes and looking for ways to solve new problems.

Solving problems is what separates Entrepreneurs from jobbers. If you love solving problems, regardless of whether you are currently an entrepreneur or not, you have the entrepreneurial spark.

So, let’s look at some of the things that will change with an increased amount of shipping splits:

  1. Shipping rates per pound/per unit will go up exponentially.
  2. It will be harder to hit discount thresholds for weight as products will be distributed to other shipping locations.
  3. It will be harder to ship efficiently, as tracking products over the course of 6 shipments is much more difficult than having none or fewer splits.

Now, I admit, those seem like strict disadvantages (and they are), but the opportunity lies here…

EVERYONE who sells on Amazon has to do this. That means, that if you find a better solution than others, you will have an extreme advantage. In general, when expenses rise in business, those expenses are passed along to the end consumer through price changes.

If you can develop a system that will allow you to do these processes cheaper, you can be even more competitive and have better margins than your competition. However, to do this, you have to start looking at solutions now. You have to start looking at ways to plan and adapt your business to deal with impending change.

Beyond developing a process that will let you do these processes cheaper you could also look at it from the perspective of making sure you continue to make money, by reacting quickly to the change as it releases.

Here are a few things we believe you should do, to try to stay ahead of the curve on this change:

1) Look at shipping Case Packed.

If you have items that will ship easily case packed and can ship case packed, this should help to reduce the number of possible splits that will happen.

2) Look for more dimensionally-efficient products.

With the large number of splits, it will make sense to find products that ship cheaply and affordable if possible. Bear in mind, these products will become better when shipping rates change.

3) Analyze your new costs early and often.

It is important you have a good grasp on your per pound and per-unit costs when this change happens. Some products that were previously great products may become unprofitable, and you have to be aware it has changed.

I think the best way to do this is to take an average across all shipments, then looking at the combined results rather than focusing on the best or worst shipments. Some will certainly be better than others, but looking at it from the perspective of the entire combination will be most effective.

4) Apply those new costs to new products.

Once you have a good grasp on the change in “inbound” cost, you can apply that to future products and find out what works. Being able to solve this faster gives you a heads up on your competition, as it helps you define your product range much more quickly.

5) Look at the cost of Inventory Placement.

In the past, we have been pretty against using any form of inventory placement. It really felt like the costs were NEVER justified when we looked at them. However, from the perspective of a smaller seller, this may be exactly what makes it worth the money.

Having really small amounts of products split out and shipped to multiple warehouses seems like it could be cost-prohibitive. In that regard, it may be a good idea to reexamine the costs and figure out if it makes more sense after the splits start to happen.

I realize we didn’t give you the best news here today. However, when we heard about these upcoming changes, we wanted to tell our community about them as quickly as possible so they could start planning and making changes that might help their business adapt more quickly.

Hopefully, we have given you enough of a heads-up that you’ll have time to address some of those things in your business, and at least keep you from being surprised when it does happen. Remember, working proactively following these changes will help make a huge difference later on.

As always, thanks for reading!

Please share this with your friends. This change will hurt a lot of sellers if they haven’t started making preparations for it. And, if we are lucky enough that it DOESN’T come to pass, then it is an exercise that will always serve our business (looking for changes that could cause problems).

What to Do When You Get an Amazon Warning

There isn’t a ton of literature about what to do once you receive an Amazon warning, but there is quite a bit on how to prevent it.

Let’s imagine you have received a warning. Bear in mind, if you sell on Amazon and sell lots of products you will get a warning at some point. It is not anything to fear, just something you will need to deal with.

The first thing to understand is Amazon does this to maintain the integrity of the marketplace. Their goal is to make sure sellers are on the up and up, and the warning system gives them a way to do that. Typically, when you receive a warning (most often related to a product) it will be asking you for information about the product, including proof of purchase and possibly a Plan of Action.
Here are some reasons you might receive a warning:

Intellectual Property Rights Infringement (IP Rights Infringement)

This is typically a claim made by the manufacturer (but sometimes a competitor) asserting you are illegally using the company’s intellectual property (trademark or service marks) to make sales, or are representing the brand illegally.

It is important to remember this is ACTUALLY a legal matter. IP Rights Infringement is a serious crime. Our typical advice when it comes to these types of claims is to contact an attorney.

CJ Rosenbaum is an attorney who deals with these types of issues, and you can contact him through his own website.

Now, if you do not choose to go the route of working with an attorney, you still have some options. A good first step is to contact the brand directly to resolve any issues.

Amazon requires you to send a written notification to their internal department (notice@amazon.com or notice-dispute@amazon.com) from the brand or company saying the issue was in error or has been resolved to please remove the complaint.

Typically, we have seen best results when students reach out in the nicest manner possible with something like the following email:

“Hi,

We are a retailer on Amazon (our store name is: _____), and recently received a complaint regarding IP Infringement.

I can assure you that we meant no harm to your brand, and the products sold were authentic. I have attached our retail receipts for your convenience.

We will agree to refrain from selling your products in the future without your direct authorization.

That being said, we would truly appreciate you removing the complaint, as it negatively affects our business.

You can do so, by emailing this address:
notice-dispute@amazon.com

Please let us know if we can be of any assistance.

Thanks,”

—————————————————————

Typically, we have seen three types of responses to this letter:

  1. Company issues the retraction.
  2. Company will not issue the retraction (at which point, you might want to reconsider legal counsel)
  3. Company does not respond to the email or inquiry

Now, if the latter happens, you can show Amazon where you reached out to this company several times to try and resolve the issue and the company did not respond. In most cases, Amazon will remove the strike on your behalf. If that happens, I would highly advise against carrying that brand of product again.

Counterfeit/Inauthentic Warning

While these complaints may look identical, they aren’t. Counterfeit means that the product is ACTUALLY fake. They believe that this product is not a real version. Whereas Inauthentic may mean something like your product was sourced through a grey market situation.
Either way, these complaints are typically resolved by offering Amazon invoices to show where your product was purchased or sourced from. It is important that when you are giving invoices specifically those need to say “invoice” or show “paid” or “dates shipped”. Amazon does not allow Pro-forma invoices.
Regardless of whether you have retail or wholesale invoices, you should annotate them. This will help the Amazon rep review them more quickly.

AZ Warning 1

Used Sold as New Warning

This one is a common misconception among sellers. Most sellers assume that Amazon (or the customer) is accusing them of selling an actual used product.

In most cases, this meant that the product had damaged packaging OR was damaged itself. It’s very important as sellers that we check the condition of our products OR use reputable prep centers like Prime Zero Prep or PrepIt-PackIt-ShipIt that will review them prior to sending them in.

If you get one of these complaints, you will likely need to show proof of purchase that the item was purchased new.

In addition, you may be asked for a Plan of Action.

What Do I Need to Do If They Need a Plan of Action?

The first thing you have to do is find out what the issue is or do your best to find out that information. The places you should look are:

  1. Feedback received
  2. Customer correspondence
  3. Product reviews (look at recent one-star reviews).

With a Plan of Action, you need to explicitly state you accept your responsibility in causing Amazon to issue this warning. Many sellers have issues with this. Most people don’t want to admit wrongdoing, or simply aren’t looking at it from the perspective of something they did CAUSED the issue.

For example, if the customer received the product and the package had damage, did you as the seller:

  1. Bubble wrap that product?
  2. Bag that product?
  3. Provide adequate dunnage (with 3 inches of padding between each product and the walls of the box)?

In most cases, the answer is no. You didn’t do all you could to protect the product. It also doesn’t matter what others get away with. It matters that you were caught.

So, you should acknowledge wrongdoing, and also accept it is true and something you can grow from later.

Once you do that, you need to identify the “root cause” of the issue. What caused this complaint? We specifically advise that you use the terminology “root cause”, and give them a singular reason you believe to be why the customer had an issue.

Beyond that, you have to construct your plan.

We believe that the best plan of action is simple, 4-part Plans of Action.

Step One: Manages Existing Issue

We are looking for a change or something that will correct the issue with current products in the Amazon Fulfillment Centers.

Step Two: Review Prep Guidelines & Make Changes Accordingly

In this, you are looking at your company’s current procedures and making changes that will prevent this issue from recurring.

Step Three: Additional Steps to Prevent Mistakes (Generally something with Quality Assurance)

In this step, we want to reflect and provide follow-up to make sure the changes in step two are being followed and adhered to.

Step Four:  Changes made to your processes to minimize future errors

Amazon just wants to see you took the time to understand the problem, and are making logical efforts to fix and prevent future issues from arising.

I personally believe the hardest part of this process is not taking it personally, and not being able to take the blame. If you can’t do those things you can’t do the process as Amazon intends, which will help you improve as a seller.

While we consider ourselves to be knowledgeable about Amazon and Seller Performance matters, it is also something we have outsourced. If you find something you can’t resolve, rather than letting it destroy your account OR stealing your bandwidth you can outsource it to a professional.

One person we suggest with these matters is Scott Margolius from FeedbackRepair.com. We recently had an issue we were struggling to resolve and just wanted some fresh eyes on it. Scott came in and helped us resolve it quickly and gave us a WHOLE new perspective when dealing with Amazon complaints.

Hopefully, this article helps you to understand how to deal with Amazon complaints and will help you feel more comfortable doing it. Then if you find something that you can’t resolve, feel free to use our suggestions from this article!