• Skip to main content
  • Skip to primary sidebar
Menu
  • About
  • Real Results
  • Blog
  • Contact
  • Waitlist
default-logo
Attend A Wholesale Workshop

Blog-old

From Almost Quitting to $1.5 Million… 

December 10, 2024 by TWF Team Leave a Comment

 It doesn’t matter who you are, where you’re from, or what kind of background you have.

There is ONE THING that holds so many people back from their true potential.

Fear of failure.

And this doesn’t just affect beginners either. This fear hits ALL of us at some point in our lives. Whether you’ve never sold a dime online or you’ve made 8-figures.

It’s a fact of life.

But how you deal with it is what truly matters.

When we first met Cheryl, she was battling that fear herself.

Today, she runs a thriving seven-figure Amazon business – even topping $1.5 million in sales one year. But her story almost ended before it began. Now, her story is an inspiring lesson for anyone looking to run their own business…

When “What Do I Have to Offer?” Meets a Million-Dollar Opportunity

“What could I possibly offer?”

That’s what Cheryl kept asking herself after discovering The Wholesale Formula on Facebook.

Despite her fears, something made her take action. She invested a significant portion of her savings into the program – a decision that would later prove transformative, but at the time felt terrifying.

Like many people starting their own business, Cheryl’s early journey wasn’t always smooth.

She “fell flat on her face over and over again,” as she puts it. But unlike many others who let failure stop them, Cheryl kept pushing forward, even when her doubts screamed loudest.

The Dinner That Changed Everything

We’ll never forget the night Cheryl nearly gave up.

During a TWF event, she sat next to Dan at dinner and confessed she was ready to throw in the towel. This was remarkable because, as she puts it, “I’ve never given up on anything – I am a fighter.”

But sometimes even fighters need someone to believe in them.

Dan saw what Cheryl couldn’t see in herself at the time. “You’re smart, you’re well-spoken, you’re educated,” he told her. “But you don’t even need to be all those things to be successful at this. You just don’t have the confidence.”

That conversation became the turning point in Cheryl’s journey.

When Numbers Tell a Story of Transformation

What happened next still amazes us:

  • First year: $40,000 in sales
  • Second year: $400,000
  • Third year: $1.2 million
  • Fourth year: $1.5-1.6 million

But here’s what makes us proudest: Cheryl’s success isn’t just about the numbers. As she told us recently, “I never imagined I would be talking about these kind of numbers in my life.”

The Real Definition of Success: Finding Freedom

Today, Cheryl enjoys what she calls true freedom for the first time in her adult life.

“I have freedom of finances, I have freedom of time,” she said.

Perhaps most remarkably, she considers herself “semi-retired” after just four years – something she never thought possible.

But what moves us most is how she’s transformed internally.

The woman who once questioned what she had to offer now faces her fears head-on.

“Your fears are just that – they’re not real,” she tells other members of our community. “I didn’t face them for a long time. I ran away. Now I am like full-bore, let’s go for it!”

A Transformation Beyond Price

When Cheryl tells us we changed her life, we always remind her that she did the work. We simply provided the tools.

As she puts it, “Whether we implement it or not, or how we implement it, it is up to us. But you don’t know what you don’t know, and they gave me that.”

Her story embodies everything we believe at The Wholesale Formula – that with the right tools, support, and determination, transformation isn’t just possible – it’s inevitable. Every time we see Cheryl at events now, we’re reminded of why we do what we do.

Never forget, sometimes the biggest success stories come from those who almost gave up. Sometimes the most powerful transformations happen when someone finally believes in themselves.

And sometimes, all it takes is the courage to try one more time.

That’s what The Wholesale Formula community is all about. And we couldn’t be prouder to have Cheryl as part of our billion-dollar success story.

Filed Under: Business, Lifestyle

I Doubled My Sales with This SOP

May 31, 2022 by TWF Team

I have a confession to make… 

While it’s true that I’m known as the “Automation guy” because I automated my business early on so that I could watch it grow in my sleep… 

And it’s also 100% true that I was able to quit my job (before I got laid off!) in 2017 entirely because I had systems and processes in place for practically everything – especially scouting and sourcing… 

There’s one thing I never automated until very recently…  

And now that I have… my sales have almost doubled. Naturally, I feel like a dummy for not automating it before now. 

I knew HOW to automate it… 

I knew WHY I should automate it… 

In fact, I have encouraged other people to automate it… 

But I never did. Why? Because it’s about my money… 

I’ve always had a phobia of turning control of my purse over to someone else

That phobia has meant that I never automated how I place orders with vendors.

Don’t get me wrong… everything AFTER the order is placed is automated. 

The logistics, shipping, labels, Amazon shipments and so on… 

But the actual act of running a forecast, generating a PO and getting it to a supplier? That’s all me, and it has been since the beginning… 

So, why the sudden change? Honestly, it’s because I was very close to losing an account because I was doing a bad job of placing orders on time… 

You see, I automated my business years ago so that I basically only have two jobs… 

  1. Smile, shake hands and kiss babies (be the frontman for the business) 
  2. Place orders (Because no one should touch my money… or so I thought) 

Everything else I automated and have other people doing for me… That means my time working on the business has shrunk down to just a few hours a week… 

With my free time, I started other businesses that needed more attention… 

And I got distracted… 

And I started screwing up and missing orders and letting stuff go out of stock. 

Until one of my brands (who we are the exclusive seller for) told me in no uncertain terms “Hey Ian, thanks for everything you’ve done, but if you can’t stay in stock we need to find someone else who will” 

Talk about a splash of cold water… 

Believe it or not, I get myself into this situation all the time… 

I believe that one of the universal truths of the world is that if you don’t like doing something… you will find reasons not to do it. 

I first discovered this when it came to scouting and sourcing – man, I HATE doing that. It’s tedious and I would rather do anything else in the world than scouting and sourcing. 

So, I found someone else to do it for me, and trained them to do it, and then automated it with SOPs, and suddenly I was flooded with accounts… Bingo. 

Throughout the years since, whenever I find myself getting in the way of my own success, I gently remove myself from the situation and have someone else do it… easy. 

So… I KNEW what I had to do to keep this account… but, my phobia… remember? 

I decided to just let “Jesus take the wheel” and turned over the whole ordering and restocking process to my awesome virtual assistant… 

It was uncomfortable, and I was terrified, but I put an approval step in the process so that I felt more in control… 

Here comes the best part… 

My VA’s run our financials every month (naturally) and after two months of letting my team do all of the ordering, my VA shot me a message and said.. 

“Hey sir… I was just checking our numbers from last month and our sales have doubled. Good job!” 

She was telling ME good job when she was the entire reason for the sales doubling… 

Who would have thought that staying in stock could have such a powerful impact on your business? (heavy sarcasm)

Anyway… I thought this was so cool that I wanted to share the SOP I use to have our restocks done right. 

You can check it out by going here.

I built it using a software called Process.st which has been a game changer for my business. 

If you try out Process.st and you love it, don’t sign up for an account until you check out Lesson 3 of the Masterclass because in that lesson I’ll tell you more about Process.st and share how you can use process.st for a real steep discount.

Filed Under: Uncategorized

Billion Dollar Mark

January 25, 2021 by TWF Team

We launched The Wholesale Formula in 2015 to start teaching and mentoring others how to sell on Amazon using the same strategy we used to build a multi-million dollar business.

In 2018, we asked students of The Wholesale Formula to share their revenue numbers… we were shocked and delighted to discover that our students had sold over half a million dollars on Amazon!

So we decided to go back to our students again in 2020 and ask them the same question… how much have they sold now?

Their answer floored us…

$1,057,143,592…

For those that don’t want to count the zeros, that’s over a BILLION dollars sold by the students that responded to our survey…

The Wholesale Formula teaches you how to build a sustainable business on Amazon, but the real goal of it is to give our students the tools they need to realize their dreams and accomplish their goals…

Over the years, TWF students have quit their jobs, gotten out of debt, become financially independent as young as 19 years old, lifted themselves up and off of welfare, put themselves and family members through school, and given themselves the freedom they deserve…

As we did last time we made this announcement, let’s look at the numbers…

We sent out a survey to our 4,800 students inviting them to disclose their Amazon results…

960 of our students responded with a combined revenue of $1,057,143,592!

That’s an average of $1,100,000 per student… wow!!

$1.1 Million dollars is a life-changing figure…

There are a couple of important notes.. first, that MOST of our students didn’t respond to the survey which means that figure is probably much higher!!

And the other thing to note is that some of our students don’t make any money at all with TWF for one reason or another – and we highlighted that fact last time for good reason: TWF is NOT a get rich quick scheme, it’s a formula for building a real business by leveraging the Amazon seller marketplace.

Speaking of the Amazon marketplace – this past year has been wild!!

The global pandemic affected a lot of people around the world, some bad, some good. We all watched in dismay and with concern as local businesses shuttered and people lost their jobs. However, for our students, and anyone selling on Amazon, we experienced something completely different – a massive boom in sales.

A sales boom so big that Amazon had to hire 400,000 new employees in the BIGGEST non-wartime workforce ramp-up in history!!

Between Black Friday and Christmas of 2020 Amazon sellers surpassed $4.8 billion which is an increase of 60% over 2019. Amazon sellers represented approximately 60% of all sales on Amazon during that time period too!!

This is awesome news because it continues a trend that we’ve seen year over year – Amazon is growing, and its 3rd party marketplace is growing!

Consider this:

*Sources: https://www.channeladvisor.com/blog/scot/deep-dive-into-amazons-q4-results-for-sellers-whats-cool-100b-and-200b/  & https://www.marketplacepulse.com/

This means that if you had started selling on Amazon in 2015 (The first year we launched TWF!!) then you would have hitched your wagon to a business that grew by 90% and generated an additional $164 Billion for their 3rd party sellers

Amazon is an amazing opportunity, and it’s going to continue to grow and be an Amazing opportunity as Amazon cedes more and more of its revenue share to 3rd party sellers and continues to expand and add new infrastructure.

As for us, we want to keep teaching students how to earn a living and build a business using Amazon 3rd party selling and we can’t wait until we pass the $1.5 Billion mark for our students!

Hopefully the next time we check-in, you’ll be part of the success stories we share!

For more information about how this information was gathered, please see our Earnings Disclaimer.

Filed Under: Uncategorized

Report Finds 1 in 5 Amazon sellers sold over $1 million dollars worth of products in 2018

January 2, 2020 by TWF Team

REPORT FINDS 1 IN 5 AMAZON SELLERS SOLD OVER $1 MILLION WORTH OF PRODUCTS

“It’s too saturated.”

“It’s too competitive.”

“It’s nothing but a fad.”

We hear all kinds of reasons why becoming an online seller via Amazon is a waste of time. And ultimately, one of the biggest reservations that people have about selling on Amazon is not being able to turn a decent profit, let alone scale it into a full-time income.

It’s understandable. After all, every time you turn a corner, someone you know seems to be telling you they’re selling on Amazon. Your Facebook news feed is probably jam-packed with paid ads featuring online retail gurus who struck it rich and now want to show off their mansion and collection of fancy cars to any stranger they can reach.

If it seems too good to be true, it probably is, right? Maybe not…

We could sit here and argue about the viability of selling on Amazon until the cows come home. For every person you talk to about it, you’re probably going to get a different opinion.

Instead of telling you our personal opinions on the matter, we want to go in a different direction and let the data speak for itself. That’s right: There’s actual research proving that selling on Amazon can be immensely profitable. You don’t have to just take our word for it.

Let’s start with Feedvisor’s survey: The State of the Amazon Marketplace in 2018, which was based on survey results from 1,200 Amazon sellers. The results might surprise you — and even change your mind about pursuing a future as a seller on the marketplace giant.

1. More Sellers Are Making at Least $250K in Yearly Revenue

Let’s nip the myth that you can’t make money on Amazon in the bud because the survey results say otherwise.

In 2017, 28% of merchants made over $250K a year. In 2018, that increased to 40%. More specifically, million-dollar Amazon businesses are on the rise, growing by 9% in 2018.

It doesn’t end there, though. Multimillion-dollar sellers are seeing a boost too — from 1% in 2017 to 3% in 2018.

So, not only is there a substantial number of sellers making significant revenue, but that number is growing year over year. There is an increasing amount of room to be wildly successful in selling on Amazon. This is because although the number of people selling on Amazon is growing, at the same time, so is the demand. More and more people are shopping on Amazon than ever before. It’s the biggest online retailer in the country, and it makes up a whopping 50% of e-commerce growth.

The number of sellers can’t keep up with the demand. That’s how quickly Amazon is expanding.

Here’s how the survey broke down revenue:

With all of the money being made here, don’t you think there’s room for you? We sure do.

2. More Sellers Are Expanding Beyond the United States

Another pesky myth is that selling outside of your own country requires too much hoop-jumping and additional costs. Is there a learning curve? Sure. Might it take extra effort on your part? Probably.

Is there real money to be made? Without a doubt.

Online retail knows no geographical boundaries, and Amazon sellers are proof of that. According to Feedvisor’s survey, 37% of sellers said they were already selling outside of the United States, and an additional 26% said they planned to expand internationally throughout 2018. In 2019, the number of sellers going international increased to 45%!

This is one of the best parts of running an online business. You’re not confined by state lines or even country borders. There are no limits, no boundaries. If you want to, you can grow your business as big and as far as you’d like.

Isn’t that one of the reasons we want to ditch our 9-5s and start our businesses — to determine how much money we can make? This isn’t something you can get from any employer, who has total control over your paycheck.

You can stay domestic if you want — and still make an insane living, by the way. But just think of the possibilities when you can sell to the entire online world.

3. FBA is the Way to Go

Understandably, aspiring sellers sometimes express concern regarding the fees associated with selling FBA. Yes, Amazon offers to handle tedious and time-consuming tasks like packaging, shipping, and all matters of customer service, like returns, refunds, and replacements. In exchange, they take a cut of your sales.

But is it worth the additional cost? Wouldn’t it ultimately be cheaper to manage everything yourself? The survey says no.

Don’t get us wrong: FBM certainly has its advantages, and under some circumstances, it’s the better of the two approaches. For instance, it offers you more control over your inventory, since you’re never sending it off to Amazon’s warehouses so that they can take over from there.

However, the survey reveals that in terms of revenue, FBA is where it’s at. Looking specifically at profit margins above 11%, sellers that are over 60% FBA always beat out sellers that are mostly FBM. Around 33% of sellers who were at least 60% FBA experienced a 21-30% profit margin. Only 25% of FBM sellers could say the same.

This tells us that while, yes, FBA means an additional cost to the seller, the benefits far outweigh that cost. It was a popular approach in 2018 and continued to dominate in 2019.

Clearly, there’s no doubt that you can sell on Amazon not just as a casual side hustle (although that’s totally okay) but as a lucrative, full-time income. The next question, then, is how?

It’s in your best interest to find an approach that requires the least risk but still offers a big reward. Private label demands a hefty upfront investment, so if it fails (which happens to some sellers, let’s face it), you’re out quite a bit of money.

Dropshipping is unstable, and Amazon is not a fan of drop shippers. It’s not a logical long-term approach.

Retail and online arbitrage are both difficult to scale. Stores and brands are catching onto resellers and starting to limit how many units of one product you can buy. Similar to dropshipping, this won’t be feasible in the long run.

But there is an option that can work for you: wholesale.

Wholesale excels where all of the other methods of online selling fall short. Because there’s a formula for finding products that are already winning, it requires far less risk on your part.

Plus, you’re forming long-term relationships with distributors and manufacturers, meaning you might be working with them for years at a time to sell their products on Amazon.

There are a lot of people out there teaching a lot of different ways to sell on Amazon. Very few of these people, however, can prove that their methods work.

The Wholesale Formula has countless success stories — people whose lives have changed as a result of following our strategy for selling wholesale on Amazon. It worked for them, and it can work for you too.

Filed Under: Blog

We Closed Our Warehouse!

August 2, 2018 by TWF Team

You read that right, after five years of operating our Amazon business in our own warehouse, we are closing the doors. We have finished our warehouse lease and moved ENTIRELY to a prep center!

So…we took our own advice…FINALLY

One question our TWF students often ask is “Why do you recommend using a prep center when you don’t use one yourself?”

And I always had to answer, “You’ve got a good point!”

When we first started selling on Amazon, we didn’t know prep centers existed. There is no doubt we would have utilized their services from the beginning, instead of having to manage employees and a warehouse. By the time we learned about prep centers, we were too invested in our own warehouse. Until now!

Dan prepping our FINAL shipment at the warehouse! 

You read that right, after five years of operating our Amazon business in our own warehouse, we are closing the doors. We have finished our warehouse lease and moved ENTIRELY to a prep center!

So…we took our own advice…FINALLY

One question our TWF students often ask is “Why do you recommend using a prep center when you don’t use one yourself?”

And I always had to answer, “You’ve got a good point!”

When we first started selling on Amazon, we didn’t know prep centers existed. There is no doubt we would have utilized their services from the beginning, instead of having to manage employees and a warehouse. By the time we learned about prep centers, we were too invested in our own warehouse. Until now!

For those of you that don’t know what a prep center is, they are 3rd party companies that will receive, store, prep, and ship your products to Amazon FBA. This means you can sell thousands of products on Amazon without having to ever physically see or touch them. It’s great!

This change is going to save us a ton of money, time & energy. We no longer have to worry about hiring and training warehouse employees. We no longer need to keep regular business hours to receive and send shipments (my favorite perk), we no longer have to worry about staying up to date on prep procedures and processes. We basically just outsourced half our business.

There aren’t many business models out there that allow you to outsource half the business at basically 0 cost. Our Reverse Sourcing Wholesale Model happens to be one of them. And if you are wondering what I mean by 0 cost, you can pay to do it yourself, or pay a prep center to do it. We found that it’s actually cheaper and more efficient to have the prep center do it. So to us, it’s better than free because we outsourced half our business and it makes us MORE money.

I am also happy to say that we didn’t have to lay anyone off! We made an agreement with another local business who absorbed our warehouse staff at equal pay.

The emergence of prep centers over the last few years has made selling on Amazon easier than ever. By outsourcing the prep of your products to one of these facilities you are able to fully scale your Amazon business without the prerequisite of a processing team or warehouse facility.  Today you are able to buy and sell tens of thousands of products without ever having to handle, prep, or pack a single product so, in that regard, prep centers have done to the Amazon wholesale business model what Fulfillment by Amazon did for 3rd-party marketplace sellers.

As you can tell, I am very pro prep center and encourage anyone thinking of scaling their Amazon business to, at the very least, research the possibility before diving straight into opening a warehouse. Beyond prep centers, it is not uncommon to have your vendor ship your products directly to FBA centers for you. Many vendors are versed in doing this already, but even ones who aren’t are generally receptive to the idea and learning how to do it for you, creating huge savings on shipping to your facility or prep center and any prep cost.

And you don’t have to just take my word for it. Check out this piece from The Wholesale Formula Alumni, Suzanne McDuffee. She travels all over the world operating her wholesale business:

“When I was learning the mechanics of FBA I did my own prep to learn. But as soon as I had experience packing and prepping in a variety of product categories, bundling and multi packing, etc., I outsourced 95% of my prep work to prep services. I’ve never looked back. I have used five different services to date, and I would say that pretty much all of them have been great to work with – some more than others. I would encourage anyone considering investing in running their own warehouse to try prep services before making that commitment. Not only do I value the freedom and flexibility it gives me, but they actually do a better job, and it is more cost-effective for my business.

Thanks to my prep service partners, my VA, Google Apps, and some other tools, I am 100 percent location independent. I can run my business from anywhere in the world as long as I have an internet connection. At first, I would travel domestically in the United States to make sure everything went smoothly. But I just put my business to the test internationally by traveling to Spain for 3 months. It went great with no major issues, and I plan on making more trips abroad regularly, which has always been a dream of mine. I’m pretty sure I would not have been able to pull this off if I had a warehouse to run. Next up I plan on visiting Cuba, Argentina, Singapore, and who knows where else. It has been by far the most fun, challenging, and satisfying year for me in a very long time. It’s a really exciting time to be in business – even just 5 years ago prep services were not so widely available to small businesses like mine. I still can hardly believe I can live this way – I love it!”

– Suzanne McDuffee

Suzanne McDuffee enjoying a trip through Europe while her Amazon business operates back in the states thanks to a prep center.

Outsourcing is designed to provide a solution that you are unable to do or, in the case of prep centers, are too valuable to do. Prep centers grant you freedom and time to focus on the highest level tasks of your business, eliminating constraints normally reserved for operations and infrastructure of in-house processing, thus serving as a catalyst for growth.

Ultimately, deciding which manner of processing and prep is best for your business should be evaluated and determined by you. Be sure to consider alternate solutions and methods you otherwise may not have for scaling your business to our level without making the substantial investment of capital and time we have. While time may not truly be able to be bought, by outsourcing prep, time spent on your business can be and if you are driven toward success, the price paid will be minuscule compared to the return gained.

Filed Under: Blog

How Private Label Sellers Can Use Wholesale to Double Their Business

July 25, 2018 by TWF Team

If I said you could start with no product idea, have a bestseller on Amazon in 30 days or less, and you could do it without a product launch…would you believe me?

What if I told you this could be completely automated into a process that not only generates fast cash flow but builds up equity over time into sellable assets?

Not only are both of those things possible, in this article you are going to learn exactly how you can get started doing them as early as tomorrow.

We are also going to discuss how to turn your private label expertise and knowledge into a sellable asset. How to turn the information in your brain into a sellable asset in addition to your private label brands.

So who the heck am I?

My name is Dan Meadors. My business partner and I own an Amazon business that has generated over 12 million dollars in sales over the last two years.

Do want to know what the best part about our multi-million dollar Amazon business is?

We only work 1 hour per week.

And that 1 hour is a weekly meeting we have with our employees.

We aren’t CEOs. We are more like shareholders, or a board of directors. And all of this is possible because of the simplicity of our business model.

Want to know my second most favorite part about our multi-million dollar Amazon business?

I can sell it at any time.

Our business is a sellable asset because it runs, grows, and sustains itself without me.

Now there is a very important distinction here I want to point out. I said our BUSINESS is a sellable asset. Business.

I didn’t say our brands or our products. Sure, those are also sellable assets too, but a business is much more valuable as an asset than a brand or a product. Let me explain why.

Let’s roleplay a bit. Imagine you are an investor. What would you rather buy?

Rights to a brand, but you still have to manage it and take over the day-to-day operations for selling those products.

-OR-

You could buy a business that runs itself. You are just the owner, and nothing more.

Now I ask you, which of these is more valuable? You got it. The second option.

My goal here today is to help change your mindset so you can start making more money. Yes, building a brand is great, but if you build a business around that brand, you’ll double what it’s worth(or more).

So let’s double your business!

Now for the big reveal. Just how are you able to do this? What is the big secret to doubling the value of your business?

It is to incorporate selling other people’s products. Not just your own.

By incorporating selling other people’s products into your business, you can significantly increase the value of your business. That is because selling other people’s products not only adds diversification, but it can be done with a repeatable and outsourceable process, while still adding assets to your business.

Doing this is actually a really simple process we call wholesale, and we are going to break it down right now step-by-step.

Step 1: Identify bestselling products and brands on Amazon. We are talking about products selling hundreds or thousands of times every month. Turns out, this is really easy to do with Jungle Scout.

Step 2: Reach out to the brand owners of those products directly, get their approval to be an Amazon retailer of their products, and then buy at direct, wholesale prices.

Step 3: Sell those products on Amazon at a profit.

It really is pretty simple. And as I mentioned, you can automate all of these steps just as we have.

You can also kick all this up a notch. If you get good at this, brands are willing to sign contracts that make you the exclusive Amazon retailer of their products. This means you are the only one allowed to sell those products on Amazon.

These contracts are an asset. When an established brand gives you exclusive rights to sell their products on the world’s largest marketplace, it is very valuable! It’s predictable, defined revenue and profit. Investors absolutely love this.

The two big questions I usually get when I explain all this to someone are:

Why don’t these brands just sell their products on Amazon themselves?

And:

Why would they want to let me sell their products on Amazon?

Maybe it’s not painfully obvious, but the vast majority of brands don’t retail their products. They sell their products to retailers and allow THEM to sell their products. There is no Pepsi store, Proctor and Gamble Store, or Johnson & Johnson store.  And likewise, these companies, and many more much smaller than them, aren’t selling their own products on Amazon either. In fact, they have no desire to.

These companies want to have expert Amazon sellers handle the sales of their products on Amazon for them. They want someone who understands how keywords work. They want someone who understands how to create a great listing. They want someone who understands the nuances of Sponsored ads, product reviews, and ranking a product.

Does that sound a lot like you? That’s because it is. They need you!

Traditional Retail is dying. Every year more and more people are buying things online instead of in stores. So every year, the demand for companies needing an Amazon expert like you grows. And your expertise gives you a ton of leverage. It is a very scary time for brands that have depended on physical retail store sales.

Let’s take a look at an example. I want to make it real for you.

Here we are looking at Dominique’s US Senate Bean Soup.

This product averages about $3,000 in revenue per month according to Jungle Scout.

I looked into it a bit. The Dominique’s brand is owned by a company called World’s Finer Foods.

Here is the kicker: World’s Finer Foods is a 100 million dollar a year company and they have been around since the ’70s, well before Amazon even existed. They are huge. Even though I have never heard of the brand before, apparently it is in stores all over America.

Again, this product does about $3,000 in revenue per month, but it should be doing way better than that, right? So what gives?

Well, this listing is terrible. The pictures don’t even show what the soup looks like. There are 3 lousy bullets and no description! These are simple fixes that would take 20 minutes to handle and could increase the sales 2 or 3 times over! They could easily be doing over 10K per month or more with a few really simple changes.

I know that. You folks watching know that. You know who doesn’t know that? World’s Finer Foods. Dominique’s US Senate Bean Soup. They have no idea.

That is exactly why they need you and want you. That is why they would be willing to let you be their Amazon retailer. And it’s as simple as that. That is why they are willing to give you these contracts to sell their products on Amazon.

“But Dan, Sharing the buy box is scary!”

No, it isn’t. The buy box is mostly determined by the selling price. If everyone is selling at the same price, sales are split pretty evenly. If you can provide real value to the brands with all your Amazon knowledge, they will give you better pricing than anyone else. You can have a price no one can compete with and you get most of the sales. Or, like I mentioned earlier, you can sign exclusivity agreements to be the only seller.

“But Dan, You can’t change or fix other people’s listings.”

That’s not true at all. That is a big myth. It is actually really easy to fix and make changes to any listing.

“But Dan, I’ve heard wholesale margins are small!”

Another myth. Wholesale margins can be as high as 50% to 100%. And yes, it is very common for a wholesale margin to be 10% or 15%. But think about it: If all you have to do is send an email or make a phone call to put in your order, and the brand ships it into Amazon for you and get the sales…a 15% margin is pretty good for that little amount of work.  And it’s fantastic cash flow because the product already has built-in demand and requires little or no cash investment from you besides the cost of the inventory you purchase.

“But Dan, you don’t own the products!”

That’s fine because the contract you sign with the brand is your asset instead. The products have a history of sales so you can project the profitability of any contract you sign to retail their products. That makes it an asset.

To prove that last point to you, let’s look at a real-world example.

Josh Neblett had his own Amazon business, primarily selling a mixture of his own branded products and other people’s in the same fashion we have discussed here today. In 2015, Josh sold that business for $75 Million Dollars to FYE. Yes, I will repeat that: $75 Million Dollars.

That is the story of Etailz, perhaps you may have heard of them. Still today they are among the largest Amazon sellers.

Alright, now we are going to recap some of the benefits of wholesale that we have already talked about, and some that we haven’t. After that, I will walk you through how to find great wholesale opportunities yourself in just a matter of minutes using Jungle Scout.

  • Wholesale is very fast to market. You can go from sitting down at your computer, sourcing for products, to finding one and have it live and selling on Amazon in 30 days or less. That’s because the product already exists. You aren’t creating a brand from scratch. You’ve just got to get it ordered and shipped in.
  • Speaking of getting it shipped in — with wholesale, you never have to touch, prep, or even see the products you sell. Many brands you work with will ship the product directly to Amazon for you, or you can have prep centers receive, prep, and send your products to FBA facilities for you. This is a business you can run from a laptop.
  • The minimum investment cost to do wholesale is very low. You can get started doing wholesale with as little as $2,000. Think about it. You are buying products that already have a sales history and sustained demand on Amazon. You can buy and sell as much as you want because it’s always selling whether you are buying or not(assuming you aren’t in an exclusive contract.)
  • In the same light, the risk is also very low. Because of that built-in demand for the product, your investment is pretty safe. Worst case scenario, you have to sell your product at a 20% loss or something and even that is very rare.
  • Like we mentioned earlier when you sign contracts to retail products, and especially when you sign exclusive agreements, these have value and you are building an asset. The processes to acquire wholesale products are also very outsourceable and can be automated. So as you do that, you increase the sellable value of your business significantly.
  • And one of my favorite parts about this is it just takes one really good wholesale account to change your life. We can just look at some of our successful students as an example.

Don’t just take it from me. Take it from a student of ours, Aymeric Monello. He has a wholesale account that generates $100K a year in profit for him. Profit, not revenue. From just one account.

Or Cheryl Breitman. She has a single account that generates over $200k in profit each year. Again, a single account.

Or many, many of our other students who have gone on to sell over half a billion dollars on Amazon.

And it should go without saying, these results aren’t typical. Not every wholesale account you find turns out this amazing. But they are out there and they are up for grabs, and like I mentioned earlier, as more and more retail moves online, more and more of these opportunities present themselves!

Okay folks, now I want to show you how to find potential wholesale accounts. Below I have inserted a clip from a special webinar training I held with Greg Mercer of Jungle Scout. In it, we walk through one of our many scouting processes to find wholesale products live.

Filed Under: Blog Tagged With: private-label-sellers-can-use-wholesale-double-business

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Interim pages omitted …
  • Page 10
  • Go to Next Page »

Primary Sidebar

Recent Posts

  • Your First 90 Days on Amazon Wholesale: A Week-by-Week Roadmap
  • Amazon Business Myths That Are Holding You Back (2025 Edition): The Truth About Selling on Amazon in 2025
  • “Tariff-Proof” Your Amazon Business: Wholesale Strategies That Thrive in Economic Downturns
  • Supercharge Your Success: Personal Growth Secrets for Amazon Sellers in 2025
  • 7 Proven Secrets to Win Lucrative Amazon Brand Partnerships (That Your Competitors Don’t Know)
  • Top Amazon Seller Software Tools in 2025: The Ultimate Guide to Scaling Your Ecommerce Business
  • FULL GUIDE: How To Overcome The Most Common Objections From Brand Owners
  • Why “Brand Management” Is The Biggest Untapped Opportunity For Amazon Sellers
  • Shipping Directly from Your Manufacturer to Amazon
  • Why NOW (2025) Is The Best Time to Become an Amazon Seller
default-logo
Menu
  • Affiliate Disclaimer
  • Terms of Service
  • Privacy Policy
  • Earnings Disclaimer
  • Student Login

© 2024 by Ascension Consulting