Billion Dollar Mark

We launched The Wholesale Formula in 2015 to start teaching and mentoring others how to sell on Amazon using the same strategy we used to build a multi-million dollar business.

In 2018, we asked students of The Wholesale Formula to share their revenue numbers… we were shocked and delighted to discover that our students had sold over half a million dollars on Amazon!

So we decided to go back to our students again in 2020 and ask them the same question… how much have they sold now?

Their answer floored us…


For those that don’t want to count the zeros, that’s over a BILLION dollars sold by the students that responded to our survey…

The Wholesale Formula teaches you how to build a sustainable business on Amazon, but the real goal of it is to give our students the tools they need to realize their dreams and accomplish their goals…

Over the years, TWF students have quit their jobs, gotten out of debt, become financially independent as young as 19 years old, lifted themselves up and off of welfare, put themselves and family members through school, and given themselves the freedom they deserve…

As we did last time we made this announcement, let’s look at the numbers…

We sent out a survey to our 4,800 students inviting them to disclose their Amazon results…

960 of our students responded with a combined revenue of $1,057,143,592!

That’s an average of $1,100,000 per student… wow!!

$1.1 Million dollars is a life-changing figure…

There are a couple of important notes.. first, that MOST of our students didn’t respond to the survey which means that figure is probably much higher!!

And the other thing to note is that some of our students don’t make any money at all with TWF for one reason or another – and we highlighted that fact last time for good reason: TWF is NOT a get rich quick scheme, it’s a formula for building a real business by leveraging the Amazon seller marketplace.

Speaking of the Amazon marketplace – this past year has been wild!!

The global pandemic affected a lot of people around the world, some bad, some good. We all watched in dismay and with concern as local businesses shuttered and people lost their jobs. However, for our students, and anyone selling on Amazon, we experienced something completely different – a massive boom in sales.

A sales boom so big that Amazon had to hire 400,000 new employees in the BIGGEST non-wartime workforce ramp-up in history!!

Between Black Friday and Christmas of 2020 Amazon sellers surpassed $4.8 billion which is an increase of 60% over 2019. Amazon sellers represented approximately 60% of all sales on Amazon during that time period too!!

This is awesome news because it continues a trend that we’ve seen year over year – Amazon is growing, and its 3rd party marketplace is growing!

Consider this:

*Sources: https://www.channeladvisor.com/blog/scot/deep-dive-into-amazons-q4-results-for-sellers-whats-cool-100b-and-200b/ https://www.marketplacepulse.com/

This means that if you had started selling on Amazon in 2015 (The first year we launched TWF!!) then you would have hitched your wagon to a business that grew by 90% and generated an additional $164 Billion for their 3rd party sellers

Amazon is an amazing opportunity, and it’s going to continue to grow and be an Amazing opportunity as Amazon cedes more and more of its revenue share to 3rd party sellers and continues to expand and add new infrastructure.

As for us, we want to keep teaching students how to earn a living and build a business using Amazon 3rd party selling and we can’t wait until we pass the $1.5 Billion mark for our students!

Hopefully the next time we check-in, you’ll be part of the success stories we share!

For more information about how this information was gathered, please see our Earnings Disclaimer.

Why NOW is the Best Time to Become an Amazon Seller

Let’s take it back to 1997. We have a startling question to ask you. Did you know that if you had invested $1,000 in Amazon stock back then, it’d be worth over $1 million today?

Imagine what you could do with that much money. Maybe you’d be free of student loan debt by now. Or perhaps you’d have a nicer car. Maybe you’d have that bigger home you’ve been dreaming of for years with a yard and a three-car garage.

Stop crying. It’s going to be okay. We promise.

There’s no need to get a case of the “coulda-shoulda-woulda’s”. A lot of us may have missed that opportunity back in 1997, but we have good news: Amazon is paying people just like you tens of billions of dollars each and every year. In 2018, it was something to the tune of $40 billion, and that number grew immensely throughout 2019. It shows no signs of slowing down, either. In fact, it’s speeding up.

It’s true. Amazon has ushered in the biggest money-making and business-building opportunity for average, everyday people that our generation has ever seen.


We’ll tell you.

Listen closely, because just like how you might be kicking yourself for missing that big opportunity back in 1997, years from now, we don’t want you to be saying the same thing about this. This is really important.

What Many Amazon Shoppers Don’t Realize

You’ve probably shopped on Amazon for anything from toilet paper to furniture. And how many times has someone said something like, “That’s a nice coffee table/shirt/clock. Where’d you get it?”

And you say: “I bought it on Amazon.”

Did you know, though, that roughly half of the products available for purchase on Amazon are actually sold by people just like you? That’s right. It’s just not Amazon doing all of the work — not nearly.

So, it’s fully possible that when you bought that coffee table or shirt or clock, the profit went to a stay-at-home mom who sells on Amazon to make extra money for her kids, or a college student starting his online retail business while going to class during the day, or a hard-working man trying to quit his regular 9-5 and grow his income using the marketplace giant.

They’re ordinary, everyday people. Not experts. Not millionaires. Not online selling gurus with a collection of sports cars and a huge mansion — like the people depicted in many of the Facebook ads you’ve likely seen.

Anyone can get set up to start selling on Amazon and begin making money right now. Yes, even you.
When we say “right now,” we mean it. Don’t wait, because the best time to get in on the action is immediately.

Why Now is the Time to Start Selling on Amazon

There’s a good reason why you shouldn’t wait to pull the trigger and start selling on Amazon. It’s because the marketplace is seeing seriously rapid growth. If you jump on it now and play your cards right, you can expect to see an incredible profit.

Here’s why.

Every year, Amazon’s revenue is growing by 30-40% — and it isn’t slowing down. By 2022, which is just around the corner (if you can believe it), the marketplace is expected to be doing nearly $400 billion dollars in revenue a year.

Do you see why you want to get into this now? If you do, you stand a good chance to grow alongside Amazon, simply by being there. With the right systems and processes in place, you can experience the rise that they are — a climb that is consistently gaining momentum.

We know what you’re thinking: “But Amazon is way too competitive by this point.” It’s a fair point. Everyone knows someone who sells on Amazon.
But here’s the thing. In actuality, Amazon isn’t competitive enough. It’s true: The number of sellers joining Amazon can’t keep up with how fast Amazon is growing. Furthermore, a lot of sellers joining the marketplace honestly don’t know what they’re doing.

The marketplace needs more sellers who are serious about selling and making a profit. Amazon largely depends on us.
And make no mistake about it: There are no limits to how much money you can make. Yes, you can absolutely do this as a side hustle, if you’re simply looking to make some extra cash on the side. But if you’re wanting to make serious cash, possibly even quit your job and still support yourself and your family?

You can do that too.

According to Feedvisor, one out of every five people is doing at least $1 million in sales on Amazon. Oh, and by the way? This number doubled from 2017 to 2018. So, you could definitely say that it’s the perfect time to become an Amazon seller.

Great, But How Do You Do That?

Your mind is probably spinning with questions. Where do you even begin? How do you learn to sell? What do you sell? How do you find those products? How does the Amazon platform work?

And on and on and on.

When you think about it, why wouldn’t you be confused? There are multiple ways to sell on Amazon, and everyone’s got an opinion on each.
Private label can be an absolute goldmine. It also requires the biggest upfront investment and the biggest risk, and there’s a greater likelihood that you’ll fail.

Okay, so you know that you need to go with something low-risk with a lower upfront investment, at least to start off.

Ah, yes! Retail arbitrage and online arbitrage. Anyone can do that. It’s true. Except with these methods, it’s incredibly hard to scale and they require a ton of hands-on work — something that defeats the purpose of starting an online business in the first place.

Dropshipping! Dropshipping is cheap to start, and you can do it all from your computer. The problem is that Amazon is actively pushing to eliminate dropshippers from the marketplace because the method doesn’t provide a consistently high-quality experience for the shoppers. And if there’s anything Amazon cares about, it’s pleasing its shoppers.

So, where does that leave you? We’ve got the answer, and it makes for a low-risk, high-reward opportunity for you to build an online business that can make you as much money as you want.

We know that it sounds too good to be true but stick with us here.

Reverse Sourcing Wholesale: The Key to Success on Amazon 

We started out on Amazon like a lot of people: with very little money and basically no experience. We weren’t thinking about flying on private jets or driving yachts to remote islands (although those things sound nice and you can certainly do them). Our primary goal was to support ourselves and our families by selling products online.

But how?

We started with a very modest upfront investment — just $600 — and managed to turn that into millions. Our secret sauce is how we find products.
Over the years, we’ve developed and refined a formula that we call reverse sourcing wholesale. It’s this formula that’s allowed us to consistently find winning products that we can sell on Amazon for a profit. It hasn’t only worked for us, either. It’s worked for countless students who’ve gone on to build six- and seven-figure businesses in under a year, and sometimes in just a few months.

We didn’t want to have to come up with new products and just cross our fingers that they’d work. That was entirely too risky. Instead, we started from the end and began to retrace our steps. What products already work? Why? Where can we find them? How much money can we make by selling them?
By starting at the end — with products we already know are doing well on Amazon — and working backward, we’ve been able to make millions, and help other people (just like you) do the same. Using our formula, our students have sold over $500 million on Amazon. One student went on to negotiate a seven-figure wholesale deal and sold his business for over $400,000, effectively changing the entire course of his career — and life.
Moreover, this process won’t have you chained to your computer, working all hours of the day and night. That doesn’t bring the freedom that most of us are looking for when we pursue this career. We want you to make money without having to do much work at all. In fact, we’ll show you how to make money while you sleep.

Reverse sourcing wholesale isn’t just for newbies who haven’t sold a single product online, though. Likewise, if you’re a seasoned seller already pulling in six or seven figures a year, our process will still help you take your revenue to new heights.

Our formula can work for anyone, anywhere, at any level. We are the proof, as our own business continues to grow.

You’ll Never Have to Do This Alone

Making the jump to selling on Amazon can be exciting but so scary. We feel you. Here’s the thing, though: There are so many mistakes that you won’t have to make, because we already made them for you.

Plus, as you move along in your journey as an Amazon seller, you’ll never be alone. We’ll guide you every step of the way. All you have to do is register for our free Wholesale Formula online workshop where we’ll teach you our exact Reverse Sourcing Wholesale business model step-by-step so that you can do it too.

Selling on Amazon isn’t a fad, a scam, or a get-rich-quick scheme. It’s the answer to long-term stability, growth, and freedom. We’re not going to lie and tell you it’s easy. We’re also not going to promise you that it’ll fix all of your problems overnight.

What we can say is that when you have the right tools, resources, and support, nothing can stop you. There’s a reason everyone is jumping on the bandwagon, and that’s because it offers endless opportunities for success. This is what becoming an Amazon seller can give you, when you know how to leverage the marketplace.

We’ll help you get there.