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How This TWF Student Negotiated a 7-Figure Wholesale Deal

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Last week was Independence Day. I spent the holiday with my wife, our two daughters, and a mixture of other family and friends hanging out by our pool, grilling hamburgers and hot dogs.

Later that evening, as it drew closer to dusk, we headed out to a nearby park to watch fireworks. We found a nice spot to park, opened the hatch of our SUV, and sat in the back together awaiting the fun. Even as a grown man, I still love fireworks, but I ESPECIALLY love watching my two girls watch fireworks. Their genuine sense of wonder and amazement fills me with joy.

As we settled in, I turned on the radio to a local station that plays a 4th of July-themed presentation to go along with the fireworks. Right after Lee Greenwood’s I’m Proud to Be an American came a deep-voiced man narrating various patriotic quotes and passages.

When he presented this one, it literally brought me to tears.

“The American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”

Just hearing these words while being close to my family and reflecting on my life and how I got to this point made me emotional. I am truly living my American dream. I felt so proud and thankful.

As soon as I got home, I typed what I could remember of the quote into Google so I could find and share it with you guys. I felt inspired to write about the American dream because no matter what you hear on the news, or what you read online…the American dream is alive and well.

People need to be reminded of that. We live in a land of opportunity, and you can achieve great things if you just reach out and grab one. You can turn that American dream into your own American reality.

And I’ve got the perfect story to prove it to you!

It’s the story of TWF student Aymeric Monello, who I’ve come to know very well while watching him grow his business to the million-dollar mark in record time.

Aymeric was born and raised in France. When he was 30 years old, he came to Las Vegas on vacation with friends. It was on this trip Aymeric decided he wanted to be an American. He wanted to live and work here. He wanted to pursue his own American dream.

There was one big hurdle… he didn’t speak any English.

Personally, I think this is a real defining factor about why Aymeric has become so financially successful. Most people would scoff at the idea of packing up everything they own and taking off to a foreign land where you don’t even speak the language. But that is exactly what he did. He wasn’t going to let anything stop him from achieving his dreams. The time was now.

Four months after that vacation, Aymeric was back in Vegas, but this time with a visa.

He earned a living by playing poker at the various casinos where you don’t need to know the language to check, call, raise, and bluff. More importantly, it was at these tables he started to teach himself English a little bit at a time.

Flash a few years forward and Aymeric’s English skills had progressed to the point where he could leave the highs and lows of the poker grind behind, first landing a job at Vegas PBS before moving on to be a web designer at the University of Las Vegas. He was happy and content with earning a nice, stable salary… for a while.

In 2016, Aymeric saw an advertisement for our free wholesale workshop that we hold every summer and enrolled. The rest is history.

Aymeric would go on to join The Wholesale Formula, and by the end of his first full year using our Reverse Sourcing Wholesale methods, he had done over $700,000 in sales. He finished 2017 with over $1.1 million in sales, a new home, a beautiful fiancée, and two dogs he rescued and brought into his home(Neo and Dood).

An amazing part of Aymeric’s success is the majority of his sales come from just a single wholesale account. And it was one of the first accounts he ever acquired using the strategies he learned from us to negotiate with brands. Aymeric focused on the tenants of our training: Demonstrate, communicate, and provide value to brands that increase their sales on Amazon and solve their problems and pain points.

In just a few short years, Aymeric went from not knowing how to speak English to negotiating a deal (in English) that earns him over six figures in profit each year. So don’t let anyone tell you the American dream is dead.

You can do great things. You can realize your potential.

What made Aymeric a success is he just got started. He picked an opportunity and he took action. The reason most people never create a successful business is because they never start it in the first place. In fact, over 85% of American’s do not own their own business even though many have dreams of doing so. If you are ready to achieve your dreams, then it is time to get started. And you will be way ahead of Aymeric since you already know how to speak English!

No matter what opportunity, business, or lifestyle you want…whether it’s on Amazon or something completely different…I just encourage you to get started. To take action.

Make this summer the one where you start your own American dream.

Aymeric went all out for Independence Day, coloring his hair and beard!

P.S. Aymeric will become an American Citizen next month!

3 Ways to Move More Inventory & Grow Your Business

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Dan’s note: When we first started our Amazon business in 2011, we had a button in our seller central account that we could hit at any time and Amazon would deposit any earnings we had directly into our bank account. This was EXTREMELY useful in the early days of our business because we were strapped for cash and had very little credit to access. This is back when we used to do retail arbitrage, but effectively, we were cashing out every day to get more money to immediately spend and buy new products with. Without a doubt, it helped us grow faster. These days, Amazon no longer has this feature, and they payout every 2 weeks.

Today, we have a special guest blog from Payability, a company that provides a daily payout solution for Amazon sellers like we used to have.

How quickly do you move your inventory? Do you find yourself sitting on surplus product? Have you experienced an Amazon stockout? To ensure you’re maximizing your business’ growth, you should be asking yourself these questions on a regular basis and taking steps to move more product more quickly, without running out of stock.

To do this efficiently, you need a sound inventory management strategy. One that tells you how much product to sell at a time, what price to sell it for, and how/when to resupply. Get started with this 3-part guide to maximizing inventory turn:

Part One: Product & Pricing

First and foremost, you need a product that is in demand and sells well. To make sure you’re selling the right thing, check out Amazon’s scanner app which allows you to look up a product’s selling and price history on Amazon. For added certainty, there are third-party services like JungleScout that research the selling history for you.

After you find a sellable product, you’ll want to optimize price to maximize your ROI. This means getting the lowest possible price from suppliers AND setting a selling price that wins you the Buy Box and increases your margins.

For your sourcing price, get competing quotes from different suppliers to see who will give you the best deal. For your selling price, look at Amazon’s pricing history for your product or consider a re-pricer tool like Camelcamelcamel.com or RepricerExpress for help.

Part Two: Sales Velocity

The product and pricing strategy is not just a set it and forget it thing — like any retailer or Amazon seller will agree, you’ll have to plan for your inevitable busy and slow periods. Otherwise, you may go out of stock during a busy season or have too much inventory during a slow season.

To plan for these retail ebbs and flows, you’ll need to understand your sales cycles and sales velocity which tell you how much inventory you’ll turn in a given time, how much to have in stock, and how much and how often to re-order.

Depending on how long you’ve been in business, you can gauge your sales velocity by looking at your sales reports over the last year, checking the Amazon selling history of your product, monitoring your inventory reports in Seller Central, or using a third-party inventory management tool like Teikametrics.

Pro Tip: Understanding your sales velocity will help streamline the re-order process with your suppliers, which will help you turn inventory even faster. After all, knowing when and how much you’ll need to order will let you plan ahead better with them and work around their own production times.

Part Three: Cash Flow

The third pillar of your inventory management strategy is cash flow. Without a reliable source of cash, it will be difficult to cover things like last-minute or increased inventory orders. This means you won’t be able to turn inventory in an efficient manner.

For Amazon sellers, cash flow can be pretty elusive. When you have to wait at least two weeks for your income, it’s nearly impossible to build up the cash reserves you need to buy more inventory and cover other business expenses.

What if we told you, you don’t have to wait those two weeks for your income? In fact, there’s a solution for high growth Amazon sellers like you. Payability allows Amazon sellers to bypass Amazon’s two-week payment terms and get paid every day. Here’s how it works: They advance sellers 80% of their earnings every business day. The remaining 20% stays in a reserve to cover returns and chargebacks and is released to the seller on Amazon’s regular 14-day payment terms minus their 2% flat fee on gross sales. With daily cash flow, sellers can reinvest in more inventory and scale their businesses faster. In order to put even more cash in sellers’ pockets, Payability recently introduced a loyalty program that rewards customers with higher advance rates and lower fees over time.

See how one Amazon seller uses Payability to turn more inventory or learn more about how Payability can help your business at Payability.com. Anyone referred by The Wholesale Formula who signs up will receive a $200 credit.

Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting, and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications. She can often be found in a yoga class or working on her fashion blog.

Wholesale Catalog Mining: How to Create Profit from Low-margin Products by Bundling!

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If you follow our blog here, you know we don’t buy wholesale using any of the traditional methods.

The traditional ways people buy wholesale involve going to tradeshows or signing up for accounts with distributors and wholesale companies. They will then go through those companies’ giant catalogs of branded inventory to find products they can buy to profitably resell on Amazon.

What we do instead is cut out the middlemen (wholesalers and distributors) and try to open accounts direct with the brands we want to sell on Amazon. Our method is much harder since brands take a lot of convincing to let you open up direct accounts, but we have found it to be more profitable, consistent, predictable, and efficient once you get good at it.

BUT (and this is a big but) that doesn’t mean you can’t make money right now buying wholesale the traditional way. In fact, if you want to eventually work your way up to the way we sell wholesale, starting the traditional way is a great opportunity to get your legs under you and earn some profits while doing it.

And that’s what we are going to be showing you today!

Well…sort of.

Instead of just showing you how to do traditional wholesale, we are going to show you a ninja tactic to do it better. I’ll even make it easy for you to get started.

Guide to 25 Wholesalers

99 Wholesale Sources – Reference Builder Tool

Here are two lists of different wholesale suppliers. You can easily open up accounts with a lot of these companies and then go through their large catalogs of inventory to find profitable products to sell on Amazon.

“There’s no profit in this supplier’s entire catalog!”

There is a good chance that this is exactly what you’ll say after going through those catalogs.

But what if I told you there is a way to find profit from over-competitive products, AND own the listing so you’re the ONLY seller on it (at least for a while)?

TWF-alumni Barbara Drazga knows how to do just that. When she scans a supplier’s catalog and finds low rank product with a lot of competition (or with Amazon as a seller), she doesn’t just discard that supplier and move on. She adds one more step to her research to pull out profit where MOST other sellers simply give up.

Here is Barbara demonstrating one of her bundles.
A skull necklace with a coffin jewelry box. Pretty neat!

Instead of discarding products with too much competition and no profit, she looks at the consistent demand for a product (rank or BSR), then builds a bundle of products that target that same niche market where the demand is.

So let’s talk about how you can look at these “unprofitable items” from a different perspective. Barbara uses 2 ways to increase profitability and keep competitors at bay and she was kind enough to share the summarized version of her processes with us for this article.

Barbara Drazga’s Wholesale Bundling Process

Bundling Overview

  1. Evaluate company catalogs using tools like Price Checker 2, and identify low-rank items that sell consistently well.

  1. Identify products that rank consistently below 50,000 over previous 6 months period. Look at Keepa for longer period to identify products that sell constantly year round. Don’t be fooled by seasonal sales spikes.

  1. Identify how many a month are selling FBA (using Jungle Scout or Market Intelligence tool).

  1. Look at reviews to see common complaints and wishes.

  1. Look at the items under “also bought” and the “related items” slider to find items complementary to the item you’re reviewing that have low, consistent rank.

The first approach involves bundling items all from the same brand. Barbara has 3 brand owners who do all of this for her. Here’s how it works:

  1. Set up account with brand owner

  2. Contact brand owner and tell them you’d like to put several of their products together

  3. Inquire with brand owner if you can include a “value-add” item to that bundle that you send to them.

  4. Ask if they can build that bundle FOR you at the warehouse or factory level, reducing your prep costs.

  5. Ask if they can then ship that finished bundle directly into Amazon for you (have Amazon affix FNSKU labels).

Here’s the second approach Barbara uses:

  1. Look for 2nd and 3rd items under ‘also bought’ section that also have decent, consistent sales rank.

  2. Identify suppliers for 2nd and 3rd items.

  3. Create a final item that makes your product bundle “custom”, and adds perceived value to the bundle for the customer.

When building a bundle, the keys are:

  1. Put items in bundle that people want as identified by rank.

  2. Put value-add pieces in the bundle.

  3. Avoid “bundle stuffing” – throwing junk in a bundle that does not meet customer desire or need

  4. Create an optimized listing with great photos, strong keyword research.

  5. Run your own traffic to the listings.

  6. Lock down the listing with custom items and packaging to make it impossible for other sellers to recreate your bundle.

Tip: Ordering all products from the same supplier gives you the ability to leverage higher quantity orders, so you can negotiate a better overall cost.

FREE WEBINAR:  On November 29th at 8:00 pm EST, I (Dan) will be holding a special coaching session w/ Barbara to learn more in depth how we can start adding bundling to our Amazon business. I think it’s an entire division we can add to our business that brings in a lot of profit if you just do a few things right. Barb is THE expert when it comes to bundling, and I am going to let you sit over my shoulder and learn with me. Click here to register for the Webinar w/ Barb and me

How to Keep Amazon Off Your Listing

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Let’s face it: No one really wants competition. Even more to the point, no one wants competition from the biggest, baddest competitor in the game! So, is this something that can be prevented?

Not always, but it’s definitely possible.

The primary thing we have to remember is WHO Amazon is. Why does Amazon do the things they do? Who does their policy serve?

Amazon’s focus is and always has been customer experience. More than anything else they want to deliver massive value and a seamless shopping experience to their customers. They aren’t a true profit-driven company, they are customer-driven. There was a famous example of this with Amazon cloud computing. If I recall correctly they lowered their price more than thirty times over a couple of years, during a period where they had no competition. They weren’t trying to make more money (as they were the defined market), instead focusing on delivering a better value to their customers.

Amazon is famous for losing money while making their customers very happy. Many of us KNOW and SAY that, but, it’s almost like the statement loses relevance when it applies to us. It’s as if blinders cover our eyes when Amazon’s commitment to the customer experience comes at our expense.

Here are the reasons I believe Amazon retail targets products to carry them.

1.) Your Price is too High.

Amazon doesn’t care about your profits.

They want you to be successful (in the abstract) as that can deliver great value to their customers. However, your success cannot and will not come at the expense of the customer experience.

I believe it is important to understand this: Amazon makes more money when you sell a product than when they sell a product. It makes much more sense for them to allow you to be the seller, because:

  • If they carry a product, they carry debt.
  • Products are risk, whereas your sales are guaranteed profit.
  • Their retail margins are razor-thin

I will repeat, they aren’t profit-driven. Why do you think they don’t sell that super hot toy for more than retail at Christmas? They know it sells at that price (they literally have ALL of the data to support it), but, they care more about making sure customers are happy.

If your prices don’t create a great customer experience, they will find the product and compete with you. This is SOLELY to force you to become better and be more competitive.

Oftentimes we lose sight of the game Amazon is playing, as our focus is solely on being competitive within the Amazon marketplace, but it’s important to keep in mind they aren’t only looking at how you stack up to other competitive sellers (competitive sellers are simply a tool to control prices), but they are comparing you to the world of retail.

For example, if you sell a product for $25 and that same product is available from Walmart at $15, they will be trying to source the product. This happens because Amazon’s goal is to be the first choice for shoppers. They want to provide customers with the best deal and best experience possible, as they realize providing those things makes people want to come back over and over.

2.) Your Stock Levels are Inconsistent.

If you consistently run out of a product, that creates a poor customer experience. Even if your price is competitive, it doesn’t help if customers can’t buy it.

Look at it from this perspective: if a customer comes to purchase a product and that product isn’t in stock, Amazon loses a sale, but more importantly, it trains customers to look elsewhere, which Amazon can’t have.

Your goal should be to provide consistent stock and replenish your product to meet demand. If you can’t – they will. They want customers to always be able to find products and find them at great prices.

3.) Poor Product Prep.

If Amazon identifies a higher than expected return rate, it is assumed you are failing to properly prep and ship your products.

Returns create a poor customer experience and having a high return rate will prompt Amazon to source your products.

Amazon’s focus is on providing value to their customers. When they start carrying products, it isn’t to target you. On the contrary, it is likely you have fallen short in one of the three areas mentioned, or possibly in some other way they believe promotes a worse shopping experience than they can provide. If you want to prevent Amazon from jumping onto your SKUs, make your focus the customer experience. Go above and beyond the minimum expectations:

  • Price your products competitively (look for ways to improve your sourcing practices and lower your associated costs)
  • Make sure you send your products well protected (follow the Amazon prep guidelines to make sure your products can survive the online sales process)
  • Streamline your restocking process (make sure your stock is sufficient to meet customer demand).

Amazon wants to challenge us to be better retailers, to focus on what actually matters, and provide that level of care to their customers. That means we have to take responsibility for our actions and realize we control our own destiny. More often than not when Amazon jumps on a product it’s because we fell short in our attempts at being a great retailer.

I think the ability to control your own destiny is comforting. While sometimes it means we have to take responsibility for some of the bad things that may happen in our business, it also means we have unlimited potential in growing it.

Before I shut this article down, I want to dispel a myth. We receive this question all the time: Should I send my products directly to Amazon, or will they steal my source? First, the thought of Amazon stealing your sources is preposterous. If you truly believe that is possible, you give yourself far too much credit.

When your products are shipped to Amazon:

  1. Stock checkers could not care less where products come from. Their metrics are centered around speed and accuracy. If they stopped to check your boxes, they would be fired within the week.
  2. If you think a company, especially one with all the resources Amazon has, could not find and source your product…you are sorely mistaken. They have hundreds, possibly even thousands of buyers and product researchers. Even if you are better than all of them individually, you aren’t better than the “army” of them.

Instead of concentrating on this, focus on delivering value. Focus on improving your craft, and focus on operating above the minimum acceptable standards. If you do those things, you will have a much better time selling on Amazon.

I will say this has happened to us six times, in just over three years of wholesale sourcing. We were carrying a product and doing well, then Amazon came onto the listing. I believe the realization that this was our company’s fault for failing to deliver the Amazon standard has made us better sellers for the other incredible products that we carry.

Accept responsibility. Relentlessly pursue perfection. Deliver the ultimate customer experience.

Making Changes to any Amazon Listing

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Many sellers hold a misconception about who is able to make changes to an Amazon listing. The confusion comes from the belief that only the page creator is able to edit the listing, but this isn’t the case. You have the ability to make changes to any listing on Amazon.

But why would you want to make changes to the details of an Amazon listing?

A product’s details page has a great effect on the number of units that the product will sell. Pages with too few or low-quality photos, absent or poorly written bullet points, or product descriptions will never convert as well as pages with high-quality photos and well-written copy.

Everything from the title, to the images used for a listing, has a huge impact on revenue. So, what happens when you’re selling a product that has a less than ideal page on Amazon? YOU can take action to improve those listings.

Today, I’m going to teach you how!

To understand who is able to make changes to a page, we must first understand how Page Ownership works.

Page Ownership

When a product page is created by any seller, the listing becomes a part of the Amazon Catalog. Pages in the Amazon Catalog are intended to be permanent features on Amazon.com, used by all future buyers and sellers.

The creator of a product page is responsible for the details of its initial content. However, page creators are not identified as page owners on Amazon.

You Can Edit Any Amazon Listing

As you know, most product pages offer the listed product from multiple sellers. Allowing multiple sellers to share the same listing helps Amazon have an organized site with a uniform product presence and offers greater convenience to customers.

But what does it mean for the individual listings? Who decides what information to provide, and who implements changes when they’re necessary?

The information displayed on any given Amazon product page comes from multiple seller’s contributions. A seller can add to or change the product information of an existing item in Amazon’s Catalog, after which an automatic decision is made about what information is applied to the listing.

Because Amazon allows many contributors to each listing, their system combines information provided from several sources to create the best possible product page. A page you created may show information that you did not contribute. In some cases, you may have limited access to pages that you created (more on that later).

Just know that you can edit any listing on Amazon. Here’s how:

Editing Your Inventory Items:

  1. Navigate to Manage Inventory
    • a. Show my Inventory
      •  i. Active
  2. Locate the listing you wish to edit
    • Actions Link
  3. Edit Details
  4. Tabs at the top of the page will allow you to add, edit, or change the listing’s contents.
  5. Save and finish.

From Seller Central, navigate to “Manage Inventory”, “Show my Inventory” and select “Active”, to see your active inventory. Then you’ll want to locate the listing that you wish to edit, and click “Action Link.” From here you’re able to add, edit, or change the listing’s contents. Tabs at the top of the page will help you select which actions you’d like to perform.

Make sure to save before you go!

To Edit a Listing’s Condition Type, Follow These Steps:

  1. Manage Inventory
    • a. Show my Inventory
      • i. Active
  2. Find the listing you want to edit, and click the Actions link next to that item.
  3. Add another condition
  4. Add your updated condition information
  5. Click “Save” and finish

To Edit Price and Quantity Information, Follow These Steps:

  1. Manage Inventory
    • a. Show My Inventory
      • i. Active.
  2. In the Your Price and Quantity columns, type your updates directly into the text boxes.
  3. Click Save.
    •  

Adding Product Images:

Listings must have 1 Main Images and may have up to 8 alternative images. Images can be added when the product page is created or any time after.

To Add an Image to an Existing Listing:

  1. On the Inventory Tab select Manage Inventory
  2. Click the Edit button on the right of the listing you wish to edit
  3. Select Manage Images from the drop-down menu
  4. In the new window, click Browse File for the first empty image area.
  5. The Main Image is labeled in the top left corner.
  6. Select an image from your computer and click Open
  7. Click Upload Images to add your image to the listing

To Add an Image to a New Listing:

  1. In Manage Inventory, click Add a Product
  2. Click Add Images
  3. In the pop-up, click Browse File for the first empty image area.
  4. The Main Image is labeled in the top left corner
  5. Select an image from your computer and click Open
  6. The image path appears below the Browse File button for that image space.
  7. Click Upload Images to add your image to the listing

What Happens When You Can’t Edit? (Hint: you still can!)

In the case that you cannot edit a page (that you created or otherwise), first, confirm that you’re using the correct ASIN. If you’re still unable to correct the listing, another seller has Detail Page Control for that product, and editing permissions have been re-assigned to them. This is often Amazon, but could also be another seller. There are various reasons this could happen, but it usually applies to Brand Registry, in which brand owners have limited the ability to edit their listings to ensure control over their brand image.

This doesn’t leave you without hope of making alterations to the listing. Under these circumstances, simply send your corrections to Seller Services using the Contact Us form (see Case Creation Method for more details)

Case Creation Method

  1. Home – Seller Central
  2. Navigate to Help
    • Contact us
    • Selling on Amazon
    • Products and Inventory
    • Product Page Issue
      • Fix a Product Page
  3. Find a Product to Update
    • Search by ASIN
  4. Choose Attribute to fix – Select from Dropdown
    • e.g. Product Description
  5. Why should we use your updates?
    • A link to an authoritative website is ideal here. An authoritative website could be the manufactures page or a retailer’s page. Also, include a bit of information as to why the edit is needed.

From the Homepage of Seller Central, navigate to Help, select “Contact Us”, and for the reason choose “Selling on Amazon”, and then what your issue is, which is “Products and Inventory” and “Product Page Issue”, and finally “Fix a Product Page”.

From there you will be prompted to Find a Product to Update. Search for the product you wish to update with its ASIN. After that, you’ll select from the dropdown menu which attribute you wish to correct (e.g, Main Image, Product Description).

Once you’ve entered the changes, the last part of the process is a question asking why your updates should be accepted. You’ll need to explain why your contributions are justified. A link to an authoritative website (brand owner site or retailer) is a great benefit at this point!

If you don’t have a link to an authoritative website, briefly describe why the changes you’ve made are needed.

That’s It!

The majority of alterations made to a product’s information will appear on Amazon within minutes. However, Product Descriptions of greater than 500 characters typically aren’t updated until after 8:00 AM the following day and images may take up to 24 hours to be updated.

Now you know that you can edit any listing on Amazon, and know exactly how to do this. I can’t wait to hear your comments as you use this knowledge to optimize your listings and watch your revenue increase!

Wholesale Case Study: Amy S.

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The following is the inspirational story of Amy. Amy went from being a single mother living on welfare and food assistance to generating $25,000 per month in sales in less than a year.

———–

Amy dreamed of being a mother since she was a little girl. When she got married, she wanted nothing more than to start a family as soon as possible.

After trying and trying again, she was diagnosed as infertile.

She was devastated but decided to use this as a learning experience and as a tool to help other people who had similar struggles. About a year after her diagnosis, she became certified as a fertility care practitioner.

As part of her certification, she was required to attend school for ultrasound training. It was during this training, roughly 3 years after her diagnosis of infertility, she experienced her miracle.

She was pregnant!

This was the greatest blessing she could have ever received, but it was obviously unexpected.

Soon after the birth of her son, her family began to struggle financially to keep up with their changing circumstances.

Things got dark for a while. Amy and her husband lost their home to a bank foreclosure. Soon after they went bankrupt and were forced to relocate back to her hometown, where she could afford rent.

After the relocation, it was clear their marriage was broken. It wasn’t long before divorce proceedings began.

All of Amy’s life she had dreamed of being a mother. Now she found herself a single mom, struggling to provide for her miracle son.

The thought of going to a day job and missing the milestones of his early life was heartbreaking, but she knew that she wanted to provide the very best for him. She was faced with the challenge of earning enough income to provide for him while still being a part of his life.

One night while her son was napping she saw an advertisement for The Wholesale Formula and believed, “this is it!” This was the thing that would allow her to earn the income she needed to provide for her son and allow her to stay home with him.

She borrowed money from family for the course and for the initial inventory she required. She worked very hard at first, calling companies and sourcing products while her son slept. She nearly abandoned sleep herself. She scheduled out her day to create room for her business to grow while still spending time with her son.

Within a year of taking the Wholesale Formula, she was generating over $25,000 in sales per month, all wholesale, working while her son napped.

From desperation to $25k a month in less than a year!

The benefits of TWF don’t end on Amazon. The opportunities it teaches you give the income to leverage for other goals.

Amy is now working on a Family Fertility Program that is exclusively long-distance so she can help others that struggled like she did.

Amy says that without the opportunities she discovered thanks to TWF, she would have never been able to realize this dream!

You can hear the story straight from Amy here: